Twitter, which is in the end a huge loss making enterprise until it finds itself some kind of marketing position, has announced that to build up its revenues it will start accepting advertising and displaying a maximum of one Promoted Tweet per search result.
At the same time as some people find it interesting, others are worried round the prospect. But with such huge quantities of commerce already creating an income through Twitter, why should it not jump on its own bandwagon?
Twitter Marketing
There are a lot of Twitter accounts set up to market a product - some even only market a make money with Twitter product. You only need to glance through your collection of Twitter followers to see how many are not interested in what you have to say, but want to try to sell you a product or an idea. You almost certainly know the type - following you today, gone tomorrow.
Pay Per Tweet
Similarly, there are blogs that sell pay per Tweet publicity where Twitter users can meet advertisers. Advertisers recompense these people to Tweet round them, in the hope of sending more traffic their way.
This can be very valuable for some Twitter users, in particular those with a high public profile who are agreeable to go down the product recommendation route.
Will It Be Too Much?
A quantity of analysts fear that dropping in Promoted Tweets in to the search results will be too much for readers to put up with and they will migrate elsewhere. But a lot of others, and I agree with this hypothesis, suppose that users will accept them as part and parcel of the service.
We all appreciate that a business has to make cash to not only survive, but to expand and grow at the rate that Twitter is developing. One odd advert in a collection of genuine search results, when it fits in with the actual results, will not upset numerous users. And Twitter has developed such a strong base of users that people only will not be able to walk away and go elsewhere. They have created their corner of the market and are in such a strong position that no-one else can easily join in with them.
The Risk
The peak risk must be that some developers may create software to detect and filter out the adverts, but these should surely be difficult to spot, unless they are flagged as such. And if they are merely showing in search results, not in profile pages, is the typical user going to see too numerous adverts on a typical day?
To me, sponsored Tweets sounds a good plan for the business and a way for it to survive. With the quantity of data they hold for users that are logged in, the adverts can be very precisely targeted by interests and geographical area.
Like it or not, Promoted Tweets are on their way and I suppose they will be here to stay!
Author Resource:
Written By Keith Lunt who provides a Merseyside Website Design service. If you want to know more about internet marketing, call into our marketing blog , and watch our for our own free Ebook - coming soon!
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