Google Adwords requires you to use it the right way to turn it into a power-driven advertising tool for your web business. Learning how to properly manage Adwords campaigns and becoming skilled at it is a great way to drive traffic and create a fantastic return on your investment within your desired time frame. You are more than likely to make some critical errors that could result in the stalling of your marketing campaign and a difficult period for your business, if you are not very knowledgeable about this type of advertising medium. In this article, we will discuss 3 very common mistakes that you have to do your best to avoid if you are going to be successful with Adwords.
1) Setting Your Daily Budget Too High
The great thing about PPC marketing is that a vendor has no doubt whatsoever exactly where his advertising budget is being spent. With the testing you can do using Google Adwords, you can enhance your campaigns and make them more profitable. However, if you do not take advantage of this testing feature, you are losing money and leaving money just lying around. With Adwords, you can split test without much effort, since you can rotate ads against one another and that allows you to see which ad is performing best. When you only run one ad, it is very difficult to know if it working as good as it could be. When you split test 2 ads at the same time, you can slowly weed out the poor performing ad and keep the better performing one, which not only improves the click-through rates and get higher conversions.
2) Not Making the Use of Negative Keywords
While you are developing a strategy for an Adwords campaign, you will want to be aware of the power of negative keywords, if you want to get the best return on your advertising investment. Incorporating negative keywords into your list of keywords is a way to decrease your costs and limit visitors to your landing page to people that are more targeted. You simply place a minus sign before the keyword to make it a negative keyword. Using these words stops them from being seen by untargeted people, and ensure that only those who would be interested in seeing it can find it. There are many times when a keyword has related keywords that are not helpful in your campaign. Weed out such keywords and only keep those 'positive' ones that will get you visitors who are exactly looking for what you're offering, which leads to better conversions and less loss.
3) Missing Out on Having a Landing Page
Most beginning marketers believe they should set their daily budget low when they are starting out, giving them the chance to see if their campaign is working and to make any necessary changes. What they don't consider is that a too-low daily budget means their ads won't be shown much, and they won't get enough clicks to effectively test their advertising methods. With so few clicks generated the vendor cannot determine the effectiveness of the campaign. To eliminate the possibility the page placement is at fault for campaigns revenue deficit, you actually want to raise your daily budget. If you have a prime position and aren't making sales you need to change your campaign. This can be lowered later on when you get a clear idea of how the market works.
Author Resource:
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