Any website, regardless of its purpose, can benefit from search engine optimization techniques. We've laid the ground work in the 1st part of this presentation that has hopefully helped you gain an understanding of how search engines work. Now it's time to turn our attention to five basic techniques used by most webmasters to achieve search engine optimization.
Always use the following five SEO techniques to achieve SEO:
SEO Networker Tip No. 1 - Make A Site Map For Your Site
A site map is a single page that contains a link to all other pages on the website. It may be a page that is helpful to visitors but it need not be as it is intended primarily to make it easier for the search engine crawlers to locate and index your website.
SEO Networker Tip No. 2 - Robots! (robots.txt)
The search engines look for certain things when they are indexing a site. A robot.txt file will tell search engine crawlers (or robots) to look for your website. This is essential to achieving a high ranking for your site and the pages within your website.
SEO Networker Tip No. 3 - Improve Your Rankings by Using Niche Directories
When you are ready to start building links to your website, niche directories are very helpful. They provide an easy way to create inbound links to your site and when you have an incoming link from a directory whose niche is similar to yours, they will benefit your page rankings. This is becoming an increasing popular technique being used by webmasters.
SEO Networker Tip No. 4 - Create high quality, relevant content for your website
Writing articles on topics relevant to your site is a great way to create new content as well as build your search engine ranking and valuable inbound links. Make sure that your articles are well written and informative to ensure that people will want to read and republish them on their own websites. You can send these articles to article directories where they may be picked up for syndication on other sites, e-zines and even in print media. Always add a link to your website to the article - this ensures that any time your article is published on another site, a link to your own is created. Even if your article isn't republished anywhere else, you'll at least have a link from the directory.
SEO Networker Tip No. 5 - Become an Expert in Your Field
You should become active in forums which are relevant to your industry and comment on blogs in your niche. You can leverage your expertise here to provide useful information to other readers; make sure to include your website's URL in your signature and you'll also build links to your site at the same time. Giving people useful information is one of the best ways to establish a reputation and build your profile on the World Wide Web.
Author Resource:
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