Keywords are words or phrases that are used to search for web sites. Keywords can be positioned in titles, a body of text, web catalogs, abstracts, indexes, notes and subject headings. Using the right keywords is very important, and keyword optimization, if done properly, will aid in driving traffic to your website. In order to recognize which keywords will likely be best for your website, there are a few things that should be done:
• Examine your websites’ first page; ensure that it has a central theme.
• Find the words or phrases that best express the content on the websites’ first page.
• Make a list of the aforementioned words and/or phrases.
• Don't use highly popular keywords which are being used by a thousand other websites.
• Figure out the popularity for the words you have selected by means of utilizing a keyword directory or one of the many keyword suggestion tools.
• Now you can narrow your list right down to a few optimal words.
Use the above process for every one of your pages, then you will be able to more efficiently optimize the power of the keywords. Keep in mind that when you are determining what keywords will work best for the web site, that there are several types of keywords. Knowing about each kind will assist with the optimization of the keywords.
When determining what words to utilize as your keywords, you should first determine what the main focus of your internet site is, what value the websites’ information has to offer, along with who your reader is. Knowing these details in advance helps you to decide on keywords that will be optimal for the website.
Different types of Keywords
In general, keywords can be grouped into three different categories. These categories are:
• Theme Keywords- these kind of keywords are used to target a very precise audience of people. These are typically used on each page of the website, and are quite effective at boosting page rank.
• Single-word Keywords-these types of keywords are usually used between 5 and 7 times on a page, and are used to target a large, general audience.
• Multiple-word Keywords- these kind of keywords, occasionally referred to as “keyword phrases”, are used to target a specific audience, generally in a specific locality. These types of keywords are also good at improving page rank.
Tools to Use
There are several tools available designed to enable you to research just which keywords are overused, which of them are not, plus which keywords will best benefit you and your site. Seeing as there are such a lot of tools available, you will have to figure out the one that you'll be more comfortable using. Some keyword tools are free, whereas for others there's a charge. Some of the tools that could enable you to find good keywords for your site are:
All of these tools are located on the World Wide Web, and will help you in researching certain keywords and phrases and that you want to utilize for the website.
Although finding first-class, effective keywords can prove to be very time consuming, it is much better to invest a little more time to be able to achieve the best results. Dashing through the process of choosing keywords then incorporating them into the content of the site will simply be wasted time, as it won't get traffic to your site, nor will it advance your page rankings with the search engines.
With so many tools and processes available for you make use of on your journey to find the right keywords, with some time and persistence you should be able to get your site optimized with the right keywords which will prove to be very successful. Remember that high-quality keywords and keyword phrases are essential for the life of your website. Make the task of finding good keywords a top priority when it comes to your site. It's possible you'll be pleasantly surprised when your websites’ traffic increases and your page rank goes up with the major search engines; all due to a number of, well-placed keywords!
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I hope this helps you to find niche areas to make money from.