Do you look at your site visitors as a rule? Do you monitor what is occurring on the web site, or just trundle on as you are? Monitoring your visitors daily could improve your traffic levels! find out why.
It is vital that you monitor your site visitors so that you know what is happening and can make the most of it. OK, I accept that for some websites and for people with plenty of websites that monitoring every day is impossible. But if you aim to monitor the stats once a month, you will unquestionably forget and end up monitoring them once a year at best. Aim to check them every day that you can and you will remember to check them frequently.
But what, exactly, are you checking for? Monitoring the total number of traffic a day goes part of the way, but here are the checks to look out for:
Traffic spikes - if the visitors goes up for a day, why? Look carefully at the other factors listed below and see if any of them are to credit for it!
Traffic drops - have a think if there is a reason that visitors has dropped. Check that your server hasn't bee down, or have other events caused a lull in the traffic, for instance a huge news item?
Referring web-sites - who has sent you traffic that day? If you suddenly see visitors coming from a new source, or more than usual, then what could you do to encourage this? Maybe someone has blogged about you - in this case go to their blog and thank them. Do what you might to encourage a repeat. Or maybe you have been submitting articles and are receiving extra hits from the sites - if so, then you know where to submit your next articles to...
Search engine terms - again, watch for traffic increases that indicate a term has done well, but also look for those that are falling a little short. Go to the search engines and try the search terms and see what position you are in. Not quite on the top of the page? Then write an article for that keyword and move yourself further up that page. It is better than working blindly on random keywords.
Landing pages - what pages do your visitors land on? Is one suddenly becoming hot or is there a theme to which pages are often found? Maybe you have discovered a term that there is masses of traffic on, but not much competition. A little more writing on what people are interested in could undeniably improve your traffic levels.
These are all important factors that if you monitor them often enough, you might react to them and do something about them whilst they are still hot. There is no point in trying to repeat a search that sent you visitors last week, because the search results can have changed since then. Work out where you are getting visitors and nurture these sources. Quickly you could be building plenty of visitors.
Is there something else that you like to monitor on a daily basis that I have forgotten? Merely leave a comment and I can add it to the collection.
Author Resource:
Written by Keith Lunt of http://www.realwebtraffic.co.uk . If you want to know more about affordable website traffic , call into the blog!
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