Each one who has followed the vicissitudes that happen in the fashion world through the previous two decades can’t pay no attention to major trends.
The primary trend is the globalization:
If, let’s say, five decades ago, still was an expression opportunity to the local saying, that had let itself a number of specific exposure, at present the things are absolutely different.
The world has definitely develop into a kind of a little worldwide village, in it people in Japan, Germany, China or in Spain look as well as wear mostly the alike cloths, or to be more correct- similar brands.
The globalization’s process in the world made the world knower, at least in the fashion area, wherever there’s not a lot of place for surprises as well as the opportunity to self expression has decreased.
Occasionally it will be expressed by national clothes, or in some holiday’s clothes that are customary to wear at a certain time.
This trend’s change is first of all a social trend, beyond the fact that it’s a trendy phenomenon. There is kind of a universal announcement for all the people over the globe.
What really occurs is that beyond the uniform trends, the brand names trend is the winner.
Almost in each developed place on the world, you can purchase your favorite brands; the identical labels that will distinguish you. That will show who you are. What are your fashion artistic or your style taste; what are your social, sporting and particularly favorites, and especially what your financial ability is.
The up to date social has developed modern and enhanced labeling methods, which has recognized to every one and are supposedly encrypted that in accordance with it the modern society is classified the friends of it.
It’s enough saying someone you bought brand from kind X or that you got an apparel from kind Y, and right away each one around know to tell regarding you so mach.
The revolution of the world to a huge worldwide town is no longer a wish. It has already become a fact.
There are still additional currents that having an express to the local of the people that wear it, but still the global trends are the mains.
The method that Facebook and Google have conquered the world without any fight or difficult, so are the famous brand names, and it’s about thousand of brands around the globe.
Being honest, we must say that those brands aren’t characterizes just the fashion world, but all our life. There are vehicles labels and electronics brands. These time, there are also brands in the fashion and house furniture’s category; world trends that rule us without noticing.
And what is the meaning of the world of the brand name licensing?
Brand licensing is the relation between the parent manufactures corporation and the client, that purchase eventually the finishing product.
The licenses authorize a specific agent distribute the chosen brand- one or more, to the clients, subject to certain conditions of payment, obligation percent of the earnings and primarily keeping quality standards. The brand licensing category received last years a worldwide success because it lets lots of people move into this business circle in money spent that is quite minimal. That agent, usually gets a product that has already designed by all the rules that characterize the brand. All the agent has to do in the brand licensing area is guarantee the production, the distribution and particularly its sale. The licensee is the first to benefit from the earnings, even though he pay a few percent of the profit to the brand licensor.
It’s a predictable story of success.
Are these brands drawing us a dream about a beautiful unusual realism than what exists? Do the advertisements have a significant part in the spreading? Do the fashion icons getting some part of it?
Probably the answers to all those questions are positive. But if we desire to continue and deepen these questions, there is a require to investigate these matters in detail and it has been somewhat another opera, that positively worth discussion in itself.
IF you would like to learn more regarding fashion issues, brands and licensing, you are kindly invited to get in the brands licensing site there you can understand more about fashion issues and impress the interesting selection of licensing that will fit each tastes as well as each demands.
You be able to have it as a personal invitation
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For more insights and further information about brand marketing visit our site “the brand licensing site”
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