The work is already done for you. You just need to put it to good use. As you can see above, piano is too broad a niche. It has a high amount of searches, but the bids for PPC traffic is too low. As a result, I would suspect that people are generally not making a lot of money with that search term. Remember, high volume and low PPC bids = low click through rates and even lower conversions. Fly fishing, on the other hand, does have PPC bids between 30 cents and $2.00, so money is likely being made there. However, the search term itself is too low. Unless you have other keywords for that niche to add additional traffic, I would steer clear from there as well. There are several other sites I use as well to get niche ideas, and especially to narrow the niche and discover potential information the market wants.
At each site, I search by category to find the magazines in my niche. Obviously the more the better, up to a point. For example, golf has a lot of magazines, but it's not a good niche by itself. It needs to be more targeted. But in that case I can always get more targeted sub-niche ideas within that topic by looking at the types of magazines for that topic. Now, as good as these sites are for finding magazines, I'm still going to need to go to a bookstore that carries lots of magazines and browse through the ones in my niche? Why? Because I want to see what kinds of ads are in them. I need to know who else is selling what, and it will also tell me whether the people in this niche spend money. And the ads will not only tell me that, but they will also tell me what the people in this niche spend their money ON.
And if I want to know which ads keep appearing (because then I'll know they are making money), I would want to pick up several issues in a row of the same magazine, if possible. Ok. By now I should have a pretty good niche market to test. And by knowing what kinds of informational products are selling, I can start to formulate the content I’m going to use for my test. This is where I go to niche-specific sites. So I’ll set up a mini-course on my autoresponder with my content. I like mini-courses better than just a free report to get them to opt in, because the free report is a one shot deal. I want to “train” them to be on the lookout for my emails, to anticipate them and open them. That way when (or if) my offer shows up in their inbox, it may have only been a day or two since they last heard from me, not weeks or months ago when they got their free report (in that case they’ll likely forget they signed up for your list and promptly delete your offer, unsubscribe, or report it as spam).
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