If you want to start affiliate selling then you might have thought about white labelling. But exactly how does white labelling work?
What is white labelling?
White labelling is a form of affiliate selling. A merchant decides that they want to increase their turnover through an affiliate scheme and will provide a variety of linking methods. Banners and a datafeed are the normal ways of working, but a few more advanced providers will also want to appeal to those likely affiliates that do not have the technical skill levels required to build and maintain a site.
So the answer is to provide the website for the affiliate, in the form of a white label website.
What is included in a white label web site?
As a rule the white label site will have the full range of stock ready to sell. There will also be the methods on the site for the visitor to select the items that they wish to purchase and to checkout. The system provided will include full payment facilities and recording of your orders, so that you will earn a commission.
It will also provide a website name, although this might quite often just be a subdomain of the main site. This is not necessarily ideal and you might prefer to register your own domain name to use for the web site.
What is not included in a white label site is the original merchant's branding - and that is where the name comes from. It can be as straightforward as an exact copy of the main site, just with logos replaced with your name.
What do you do with the white label site?
It depends what the site is and what it includes. I have used white label sites that vary from dating web sites to phone mobile retailers and mobile mobile accessories. Sometimes these come with a huge range of features, for example automatic top sites lists and more. Other times it is only the products and order handling.
But, it is your role to now get people onto the website one way or another. I have done this a few different ways in the past, depending on the niche of the website. These include:
* Joining top websites lists - admirable on the types of sites where people are searching for more web sites to browse, let's say dating web sites. Possible customers are browsing these lists looking for more web sites to join
* Article marketing - easily join the fun and write a few articles around whatever theme your white label website is covering. Make them interesting and informative and people reading the articles will then pop along to your website. Also, all of the links pointing to your website will help to boost the search engine rating.
* Pay per click marketing - being very careful round how much you spend, you might create adverts on the main search engines that send traffic directly to your site. Might be very expensive, especially if you do not take the time first to research how best to write the adverts.
So, for a white label website, all that you need to do is to sign up to the scheme and then start promoting it. Hopefully, some people will then start earning you your commissions. That is how white labelling works!
Author Resource:
Written by Keith Lunt of my home working . If you want more home working ideas , call in!
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