Lots of bloggers want to earn a little extra cash on the side by utilising the power of their blog, but lots of wonder what the term 'disclosure' means and how to add it to a site. It is not something all that difficult to accomplish, it is only meant as a way of being honest and open to your readers by spelling out that you will be being 'compensated' for some of your posts.
Sometimes, disclosure is a must
First let me say that some sort of disclosure is counted as mandatory in certain paid to post systems. This is because the FTC (Federal Trade Commission) of America has implemented standards on the use of endorsements and recommendations on sites, which I do not intend to go into here. Being a UK blogger, with my websites hosted on UK servers, I should not be affected...
But I am! If I want to take sponsored opportunities from US based sponsored posts systems, they are enforcing the American rules around the globe. So what are the options?
Well, loads depends on the system that you are using and the promoter that is paying you. Many advertisers do not want to shout out that the post round them is paid for and similarly a lot of bloggers do not want to make it obvious either.
The options available to us include:
1) Add a web site wide disclosure - create a page on your website that clearly states that you may be compensated for making several of your posts. Link to this page in your main navigation so that it is unmistakable to find. This method is less intrusive, whilst you could fit in lots more text.
2) Write a disclaimer on each post - just put at the bottom of the post a thank you message to the advertiser, or a quick message saying that the post is sponsored.
3) A bit of both - create a disclosure page and a disclosure badge. Add the badge to the end of each post that you are paid for, so that readers can use it as a link to the disclosure page.
It is your choice, what you do is up to you, but the text that you use is going to depend how you go about the disclosure. If you are placing it on each post, then merely a simple message is impending. But if you create an entire page, then you have more space to be verbose and explain to your readers what you are doing.
In this case, you can write that you do admit paid advertising for sponsored posts, and that the topic of these posts will be affected by the advertiser, but that the ideas expressed will always be your own and not influenced by the advertiser.
Ultimately, I like to use both a disclosure page and in post disclosures, where budding. This means that I am always comprehensible with my readers, and no one might accuse me of trying to place an advert without making it transparent.
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Writen by Keith Lunt of how to start my blog . If you want to know more about building blog visitors , call in!
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