Guest blogging could be the new way of link building, but what is it for and more notably, what are the pitfalls to keep away from? We take a quick look here.
First, when it all goes well, it is a possibility for you to expose your best work to maybe thousands of new readers on on someone else's weblog. Assuming you are choosing a good blog that deals with the same general topics as you do, these might be ripe to pop in excess of to your blog and join your RSS readership.
Of course, for the publishing website, it is a free source of alternative thoughts and hints. We always say that content is king - through having ample of original content you generate more opportunities of the search engines sending your traffic. And at times it can be difficult finding new material to write round. Plus, as the publisher, you may merely learn something new as well or be inspired to write about a new thought from what you read.
Also, guest blogging is spreading your writing not just on other people's websites, but also onto whatever social media they use, which can be different to yours. Let's say, ample of bloggers will automatically post the new posts to blogger, facebook or their preferred social media network. So your posts are being exposed to these networks of followers. Not just this, but you are getting links from other web-sites, for free! And this is a tremendous search engine benefit that you will want to take advantage of!
So guest blogging sounds amazing! Are there any problems with it?
Yes, you have to arrange and present your very best of writing when you are asking someone else to publish it for you. It has to be exceptional! If must be exciting enough to tempt the other blogger to allow you to guest on their blog whilst also interesting and saying something new so that their readers take note of what you are writing and then take an interest in your website and visit it.
This means that there could be a couple of iterations of writing each post, as the weblog owner asks you to make improvements. It could take quite a while to actually go from first writing the post to seeing it live. Plus, during this time you are being subjected to several what can feel to be quite harsh comments about your writing, either the style of the writing or the content or the way that you handle the subject. I have seen website owners on forums complaining and naming guest bloggers that have written something that they do not agree with 100%.
And then, however, there is always the chance of the blogger doing the dirty on you by rewriting it, removing your links and publishing it to other sources, without your links. Or even merely removing your links after a couple of days or weeks and you never seeing the search engine rewards nor the extra visitors.
It is well worth guest blogging, just be sure that you select your websites carefully.
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Written by Keith Lunt of how to start my blog . If you want to know more about starting a blog , pop over!
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