On a few of my sites I accept paid posts as a way of earning an extra income. This also lets me see what other SEO professionals, who are every now and then paying me to write the posts, are up to. And I have noticed that a few different experts are trying a variation of the same basic trick.
It is nothing intricate, but at a stroke, it mitigates any possibility there is that the web site you are link building for could be found out and punished, whilst being tremendously effective. And here is the secret that they do not want you to know - do not link build direct to your own website.
So, how do you link build then? Well, I have seen it done in two ways. The first and more complex was to pay a few bloggers to write posts about the target web site followed by a about of paid posts, through the same bloggers, pointing to the original posts. Too difficult for me!
The easier way about this is to submit posts to an article directory and to build links to those posts, which in turn link back to you.
What benefits would this have? - Well, should the search engines spot that you are building incoming links, the damage isn't to all of the inbound links, but only to the links to one of the posts. Plus, if those inbound links are a little off topic they still help to build the page rank of the content page. You then have a high page rank article page pointing at your web site using your choice of inbound anchor text.
But, do you still get page rank? - Yes, if you are careful! If you link to a link directory page with yours and 50 other links on then you are wasting your time. But, if you link to a third party post that only links to your site or to an content that merely links to your website, then it can work.
Without going into boring details as to the entire Google Page Rank algorithm as it was first published, when all's said and done 85% of the Page Rank of that page is shared out between the sites that it links to. So, if that page points to 3 sites and yours is one of them, then you get a 3rd of 85% of the page rank. But, if yours is the just external link on that page, you win a full 85% of the page rank of that page.
Better still, you have controlled the contents of that page and exactly what the link anchor text is. As a consequence of this high level of control in excess of the content of the page, I think that this more than compensates for that little bit of lost Page Rank. It is far better to have 1 on theme Page Rank 4 page pointing at you than a whole host of off topic other pages.
So something to think about - build links to your posts, not to your sites. Feel free to leave a comment or two about the idea!
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