Folks whom state that Flash is not SEO oriented are totally incorrect. This is just a misconception that Flash is SEO unfriendly.
Developing accessible flash material for search engines is essential for you to maintain your online presence as well as generate traffic to your site. Stick to these Flash Optimization Guidelines to obtain the most out of the major search engines.
Incorporating SWF content to your HTML source
A good way to assure that a SWF’s content is picked up and ranked by search engines is to extract the content and place it into the page’s HTML source. Specific tools such as Dreamweaver use SWF Object to embed Flash. The actual code view in Dreamweaver displays comments where you should add your optional HTML content.
Keep your URL distinctive
In the event that your website is just one huge mass of Flash in an HTML template, your web page is never going to refresh. Think about having a different URL for each page of your website's Flash content. Each and every page would have its own HTML source title, “H1? and body copy that contains the keyword you want to rank.
Utilize source content dumping
A one-page HTML rich internet application (RIA) will not be SEO enhanced merely by incorporating the content for each segment of the Flash application straight into the HTML source for this web page. Accomplishing this doesn’t establish any prominence of content, as there are too many competitive terms. Continue to keep extracted Flash content applicable to the page it’s on.
Keep an eye on new initiatives
Adobe has been working with Google and Yahoo! in order to make the Flash file format (SWF) search engine friendly. This will permit the engines to see what’s inside a SWF’s content and index it. Nevertheless, the actual use of Flash Player technology by search engines is still developing and so can’t be depended on as the only step towards optimizing your project for SEO.
Include text in your Flash apps
A easy Flash SEO improvement is actually to be able to use Flash-generated textual content within your flash creation when displaying or animating type. You can easily do this rather than using text that's a squashed bitmap. Flash text can contain keyword-based messages, which help improve traffic. Incorporate this textual content in the
HTML source of the actual page as well.
Keep in mind that search engine spiders hate pop-ups
We've all frequented sites which urge us to click to launch Flash content into a new window. This removes virtually any chance of the website's content being picked up and indexed by search engines. In addition to search bots not really being able to see them, pop-ups suffer from being blocked by many browsers.
Get robotic help
Robots.txt is a simple text file located at the root of a server. This tells search spiders which content needs to be allowed or disallowed when it visits their web page. In the event that your Flash textual content is the exact same as your HTML version, you could set the Robots.txt file to ignore the SWF content and push only the HTML content to the search robots.
Embed Flash content with SWF Object
SWF Object is actually a search engine-friendly method to embed Flash content. Alternate (non-Flash) content is created first, and then snippets of JavaScript are usually used to exchange out the alternate content with the Flash videos. This guarantees that the content is indexed by search engines. End users without Flash will still see a working HTML page.
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