If you do PPC Advertising, and do not do your keyword research, you are throwing money away. Fortunately, there ARE easy ways to do this research, and help point you in the right direction of a good advertising strategy.
Why is it most important? Because you want to know what people are typing when they search. Then knowing those keywords, you can put those exact words into the Text Ad for your Pay Per Click Campaign. You want those words in the Headline, then in the body of the ad, and if you can even have them in the URL itself, all the better! Bottom line " You want to have those keywords all over your ad, and it will increase the likelihood of someone clicking on it. But it is much more than just that.
While you can match the popular keywords in your ad, you have to also figure out which keywords are the most popular and efficient to put in your ad to sell the product you want to provide. A decent, basic word list can help you get on the right foot, and you can later amend it to improve its usefulness for your business. Decent keyword research will provide the possibilities, and our instincts will guide us through sifting through the keywords for the ideal word list.
Let's give a car business as an example. Google AdWords can tell you how often people enter the terms 'cars,' 'used cars,' 'cars for sale,' 'used BMW for sale,' and other items of that into the search engines. These are mere examples, and if you want to give this a legitimate try, it is suggested that you search for many more than that.
Cars gets 151,000,000 searches a month. 151 Million! Thats a great word right? Wrong. Even though it gets the most people searching for it, bidding on the term cars would be a complete waste of money. Why? Because it could be searched for almost any reason, and is not specific enough. Especially if were selling used cars.
Were getting warmer now. It isnt an awful term & gets 550,000 searches a month, but still doesnt 100% meet what were doing. Why? Because we sell used BMW cars. Do you see where were going here? This is where common sense kicks in. We need to be looking for a list of keywords that we think are relevant to what were selling. Used BMW for sale.
Append this keyword with any city you can sell a car to, or even model numbers for your cars, and you'll get better keywords like 'Used 325 BMW for Sale in Los Angeles,' which will get a lot more customer that will be interested!
Author Resource:
Anthony Flores of www.attorneymarketingnow.com is an expert in Adwords Management and Law Firm Web Design . Contact us with proven PPC and SEO results for attorney's all across the country.
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