One of my favourite methods of off line promotion is the admirable promotional mug. They have a load of uses and are an tremendously practical device. Here is why I love them
More than the years I have received several logo Mugs, as gifts and as souvenirs. Heaps of people overlook the benefits of these as a tremendous tool, but the are something that I feel that most businesses and organisations can benefit from.
A logo mug forms an admirable basis to your logo Marketing campaign. What I like round them so much, both as a marketeer and an end user, is their practicality. Everyone uses mugs at several point. The morning coffee to wake up or a warming drink when you are tired and on to that last bedtime drink to put you out for the night.
This means that most people who receive a marketing mug will therefore want to keep it and to use it in the future. A mug is something that is treasured and something that will be kept. It is this perceived value that makes them work. The mug will not merely join a pile of join or be thrown away before they are even taken home. The mug will act as a reminder of whatever business you are trying to promote, reminding the new owner of the mug at frequent intervals that you exist.
For me, I pick up my article directory mug and enjoy an more than sized mug of coffee to start the day, or a normal sized mug and remember the rather enjoyable 10k road race that I completed last year and want to remember to run again.
But, they are not just tremendous for Corporate Gifts. Yes, you might buy them and give them away, but you can also sell them on to your traffic and clients. Today I was sitting in a horse sanctuary enjoying a relaxing lunch and coffee, drinking the coffee from one of their own branded mugs. On the shelves of gifts near by was the very same mug for sale, along with the pester power of the girls that are visiting the sanctuary.
The other wonderful advantage that the promotional mug has is that it is not limited to merely one or two shapes and sizes. There are a wide variety of shapes and sizes, from tall and skinny to short and fat. From china to solid practical mugs, even thermal mugs!
And they all have a huge amount of printing space with a few being printed all of the way round the mug. There is none of this trying to squeeze a logo onto a minimal amount of available printing area and using only one or two colours. You can have your mug printed in full colour, with your logo printed all 360 degrees about the mug so that it is visible from all sides.
So, if you are looking for a truely outstanding marketing tool to promote your business or to add to your gift shop stock, do take a look at mugs. You will thank me!
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Written by Keith Lunt, who provides site design Southport . If you want more hints, call into the advertising blog !
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