On page SEO plays a crucial role for website promotion. On page SEO refers to set up of pages to be optimized for search results. It takes into account that the pages are constituted for relevancy with the search engines. All search results that are displayed in search results exist just because of on-page SEO technique.
Title tags that show up in search results must have keywords in the beginning of title tags. Another key component in On-page SEO is Meta Description. You must have at least 160 characters for telling someone the importance of seeing your page. You must include keywords in Meta Tag description at least once.
Another important aspect of On-page SEO is Meta Keywords. These keywords are largely discounted by major search engines on account of keyword stuffing. But such keywords are still relevant for smaller search engines. Although no one has understood how much it counts, several people say that Google gives certain weight to these keywords while ranking a page.
While performing On-page SEO, one must make sure that the main title of your article contains the keywords. You must make the title compelling as well as to make sure to keep the keywords as close to the beginning.
The article body must be made in such a way that the keywords are in first and last fifty words of the article. Moreover, it is atleast 1% of total text which needs to be remembered.
One needs to keep into account that every page of the website gets indexed. This refers to a link to every single page on the concerned website. One must create a sitemap and submit it to Google so that the search engines have knowledge about all the pages.
The content must be unique as duplicate content may hamper your site’s credit and get you sandboxed. The URL’s must be SEO friendly so that the people may know about what the page is mainly about.
One must make sure to minimize the code. There is a need to load the page as fast as you can so that you are not bogged down by plug-ins, bloated code and flashy applications. Google takes into account the loading speed of the web pages while ranking the website.
In case you are using images in your website, then you must name the image with your keyword. Using alt tag on images with your keyword can actually benefit your ranking in the search results.
Another crucial point to remember is to use anchor text so that the internal links contain descriptive keywords. You must make sure not to link to bad sites such as link farms, spam sites etc as these will make your page rank fall significantly. Make use of top TLD domains like .org, .net, .com etc as these domains are ranked higher.
You must not change the keywords and meta descriptions frequently as editing pages can reduce your rankings in search results. On page SEO is a crucial aspect that needs to be taken seriously for high ranking of desired website.
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