The face of website design is changing and very rapidly. The gives those designing a site masses of challenges to face, challenges that we need to overcome to succeed in creating a magnificent website.
One of the major challenges that we face when designing a site is that we do not know what system the reader will be viewing it on. Worse still, the number of different systems is expanding and getting more difficult to keep up with. It used to be would the visitor to our site have a screen 1024 or 800 pixels wide. Now, it can be anything from 1024 pixels to 1600 pixels wide, with a whole range of sizes in the middle.
But this is not all! Numerous people are now using phone devices to connect to the internet such as iphones and even only the basic mobile phone. I have regularly accessed a text merely version of a website to get contact details on my very basic mobile and watched in awe as those with the more advanced phones connect to the internet and get a mini version of the site to look at.
Then, although there is less usage of such techniques than a few years ago, loads of of these phone browsers cannot use Flash to view websites. If you use flash for your navigation or a splash screen, then loads of users just cannot get onto your web site and you could be limiting your audience.
These days as well, masses of people accessing the internet want nothing less than immediate access to the latest information and this is through RSS feeds. Sites providing fresh content, which is what traffic want, have to provide this information or risk losing traffic. I usually scan some sites in seconds only by flicking through my RSS feeds. But, this could only work if the RSS feed exists and if the titles that are appearing within the feed are meaningful and tempting.
Over the past few years on the whole the internet has got faster as more and more users might be relied upon to have a broadband connection. Squeezing every bit of speed out of the site is not so vital for the reader’s experience, but with Google changes that are afoot, speed of page loading is still of the essence. Do not think that just because you have super fast broadband that your users have and that search engines will accept your heavy to load web site.
Social media is also leaving its mark felt in the building of new websites. Users are getting more into uploading their videos to sharing sites and building their own blogs in minutes that look tremendous. But this means that these off the shelf packages are setting the bar of their expectations and they, and web site design customers, expect new web-sites to do everything that they have seen in the tools that they find round and about. It is not always easy to build social media techniques into a new web site on a budget, but that is what is now expected!
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Written by Keith Lunt, who offers a website design Liverpool service. For more useful tips, call into the internet marketing blog .
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