Hiring web designers who understand your company is vital. If the person leading the building of your site cannot understand your company principals then your website will not work. Find out more now!
Building a web site sounds simple. Put several elements together, move a few photographs and the job is done. Why then would it be necessary for a website designer to understand the business that the site is being built for?
Well it is indispensable and something that I always like to get a good grip on before starting out. There are ample of little questions and clues as to how the site will be used that will ultimately steer the design of the web site to be certain that a fully working website is created. If your web designer puts your site together without understanding your company, you might still be happy with the result, but you may not get the best result.
When it comes down to it there are clues all the way. Several of these are about how you run your company and how that will merge in with the website. If your company only wants to use the site as an online company card that it might use to show case various previous projects to customers, then you want a brochure web site with these features easy to find.
But if you are wanting the site to be a source of more work, then your web designer needs to understand how you expect the site to be promoted. Are you hoping that by having a web site you will instantly see a flurry of people finding your business or do you intend to market the site?
There is heaps over this although that your designer needs to understand. How your company operates and the field that it operates in is vital. Who are your typical customers and what are they looking for? There is always a huge temptation when designing a web site to build it for the business owner, who might usually end up asking for ample of their tips included. But if they are not also the typical customer then this could be a problem.
There is a world of difference between a website that is built as an add on to an Ebay shop, where the majority of the customers arriving at the web site will be hunting for bargains, and a top class high end product web site where the customers want class, style and are willing to pay extra to know that they are getting a top end product.
Little design choices sneak in with this sort of understanding. If your business operates in the discount field then offers round the page and a good coupon system will work wonders for extra sales. But these same features might put off those people that want to buy the top quality items and would never be seen dead shopping in Ebay.
There are so plenty of little decisions in the background from how you will promote the website, add ons to the page and even the colour scheme and layout that only comes from a designer that understands correctly your company. Make sure that you select a designer willing to get to know you, or walk away.
Author Resource:
Written by Keith Lunt, who offers a web design Merseyside service. For more useful ideas, call into the internet marketing site .
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