There are a few grave formatting mistakes that will destroy your efforts for brochure printing. Even brochure templates won’t help you solve these formatting mistakes if you really do not know about them. In this article, I will teach you seven of the most common mistakes that will destroy the design and function of your brochures. Read the mistakes listed below and try to avoid them for your brochure printing. You will save yourself a lot of money, effort and anguish when you do so.
1. Cramming – One very common formatting mistake that a lot of beginners commit when designing their color brochures is cramming. This is basically the tendency to cram a lot of information to one brochure. This leads to “overloaded” looking brochure content with little spaces and breathing room in between. When this happens, readers will be immediately overwhelmed with the brochure even if they have not read it yet.
To avoid this from happening, always try to compose a color brochure with the barest and most important information that you need to convey. You do not have to explain everything on it. You can just show the best and important details to readers in your brochure and then lead them to other resources which have more information (such as a website). Try to hire a writer if you can so that your brochure content will be as concise and as short as possible to avoid cramming.
2. Too many font styles – Another common formatting mistake that a lot of people commit is the use of too many font styles. I know that there are a ton of new and creative font styles to use out there. The problem though is that using too many of it makes a custom brochure look cluttered and amateurish. It is best to always use one or at the maximum two different font styles for your color brochures. Use more than that and your design and theme might already be too messy. So reign in your creativity and use only fewer font styles.
3. Too much italics, underlines and bolds – Another common mistake that people commit is to use too much italics, underlines and bold text. Having too much of these in your text content and be detrimental to the look of your color brochure. Those formatting options are only needed to give certain words or phrases an emphasis. Overuse it and you will only make a mess out of your color brochures. So try to minimize these formatting options until they are actually needed.
4. Large paragraphs – It is also a fact that many brochure new writers and designers have a tendency to compose large paragraphs to fit every information that they need for the color brochures. The problem though with large paragraphs is that they make the text content look blocky, extensive and hard to read. So it is best to avoid this when composing your brochure text. Cut different ideas into separate paragraphs and use lists when possible. This should help make the text more engaging and not daunting and boring.
5. Lack of headings and subheadings – Some designers also forget to use headings and subheadings in their brochures. This is a bad mistake to do since it makes the brochure a continuous and boring printed material that is long and boring to read. However, with headings and subheadings, people can read more quickly as they can organize the facts they are reading to categories and headings. This makes for an easier time reading and remembering the brochure. So make sure you also try to use headings and subheadings when it is your turn.
6. Overuse of center paragraph align – The center align is a great paragraph alignment and a lot of people I know often like all their titles, headings and other special text aligned to the center. What is bad tough is if you use it too much on almost every kind text title and image you are using. It will look bad and misaligned on the edges. So make sure you avoid too much center alignments and only use it when necessary.
7. Bad text colors – Finally, you should always check your text colors against bad colors. Sometimes, the survival of the brochure is dependent on the proper blending of colors to make for a memorable and powerful business brochure printing. So always try to avoid bad text colors and mix and match your text with the proper primary and secondary colors. Do not be afraid to try to learn all these using tutorials. The more you learn the better your chances are at designing great color brochures.
So those are all the things you need to know about the 7 common formatting mistakes that can destroy your brochure printing. Just follow the tips above and you will minimize the chance of them destroying your color brochures designs. Good Luck!
Author Resource:
Steve J. Perkins is a specialist of brochure printing and is also a graphic designer. He is dedicated in the printing industry and continues to support the developments in the field to help out companies in their business marketing and advertising needs.
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