For realtors, if prospecting for expired MLS listings is a priority, there are essentially two services to choose from. The primary advantage of both services to REALTORS is that they enjoy a first-mover advantage over their competition. For real estate agents that choose to use this technology, they get notified about the availability of a lead almost instantly. These services then provide users with the information that they will want to quickly make contact with the prospect, begin building the relationship and finally convert the prospect into a listing or a sale.
Even if similar, LeadSenders and the RedX (Real Estate Data Exchange) {have some very significant differences|vary in their service and included features{}. The most significant of which is the timeliness of the service|The biggest difference between the two services is the real time response when a lead comes available}. Usually, the RedX offers prospects in a shorter time and provides real-time feedback regarding the lead, in contrast, the LeadSender provides the listing prospects on a daily basis. In way of comparison, where the RedX software provides a prospect by prospect history, there is no way to easily create visibility on all of the listings that expired six months ago and have not re-listed.
As a general rule, the RedX appears a bit more complete in its service offering and relevance of its leads than the LeadSenders. In addition to expired mls listings, the RedX also provides real time FSBO listings from multiple databases. The RedX also scours multiple databases to provide a comprehensive picture of both the expired and fsbo listings which allows the real estate agent to be much more informed when they first make contact.
In addition to those services, the RedX does provide an expanded menu of marketing assets that are not currently available through Lead Senders. These assets include tools to help REALTORS update their websites with the latest lead capture technology. For real estate agents that don't currently have a devoted web site, the RedX Real Estate even provides a service to provide them with a turnkey solution.
Between the RedX and LeadSenders, both have their own unique benefits. As a result, it is ultimately up to the real estate agent to choose the system that will best fit his or her needs. When evaluating these types of lead origination systems, there are a lot of things to consider. Price notwithstanding, the caliber of the prospects as well as the technology used to classify prospects is one of the most important factors of deliberation. If you are a REALTOR that is looking at these two systems, weigh the benefits of both and choose wisely.
Author Resource:
The RedX Real Estate was developed to help Real estate broker find additional prospects and contract new listings. To find out more about the RedX and to save $150, visit their website here, right now.
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