Measuring your visitors is an essential part of marketing your own web site, but do you bother to do it corectly? Do you know how to, or do you just rely on the fact that if orders are coming in you must have visitors?
It is better when maintaining a web site to have a couple of methods of monitoring your visitors if impending. If you are blogging with WordPress then there are plugins for example WP Stats that do a astonishing job and Google's Analytics package will provide more than enough information for you to be ploughing through all day long.
Installing Google Analytics
Getting started with one, or both, of these is simple. For Google Analytics, sign up for a Google Acount (if you haven't already done so) and then sign up to the Analytics service, giving your web site address. You are then given a snippet of code which you cut and paste into your web site.
It is best if this code is pasted late into the code on the page, as a rule only above the closing html tag. This way if it is slow loading, as it often seems to be, the entire page is not affected. Once inserted, stats should update every night to include the previous day's statistics.
Traffic Statistics For WordPress
For WordPress blogs download the WP Stats plugin, activate it and enter your WordPress API. Be sure that the footer of your site includes the required wp_footer() code and then immediately start recording and displaying statistics. One of the amazing features of this tool is that it does not store the data on your database, thus saving you space.
Why Employ A Backup?
But, why should you use two package? Well in short, for confidence. If you just use one and one day it is showing a reduction or a huge increase in visitors, you will want to be sure that these figures are correct and it is not, instead, an error with the reporting.
So having another source of visitors monitoring is a great help and will put your mind at rest. The backup package does not need to be anything too complicated. If you are using Google Adsense and that is on every page, then that also will give you a good indication of what patterns or website traffic you are experiencing daily.
What Should You Do With The Data?
So, now you have your statistics, what do you do with them? Well for a start, watch for the general visitors trend. Is your site visitors increasing, decreasing or level?
How are people finding your website? Are there key web sites that are referring you traffic or search terms that send you ample of visitors? If so, is there anything that you could do to improve the position? Let's say, if a keyword phrase sends stacks of traffic from a certain search engine, but you are listed 3rd in the results, could you do the work required to get you to 2nd or even 1st?
Look also at what your visitors are looking at - which pages they are seeing the most. It could be worth, if certain pages prove popular, ensuring that these are straightforward to find for future visitors.
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