Regular online site visitors are not very familiar with how search engine functions, what SEO is, and how certain website comes up on the topmost of the search results where others stay at the bottom. Most visitors never even speculate and a big portion of net visitors think that the web-sites show up on search results at random.
In the world of SEO, search engines apply certain algorithms to rank sites based on certain topics. There are a range of different factors involved in having a web site ranked on the top and out of all the factors out there, one of the most
crucial ranking criteria is backlinks. More backlinks a site/blog has or more internet sites link back to your website, higher your website ranks on search engines. Link building for your website therefore is a important step in gaining top ranking.
It is a general conception in SEO planet that more backlinks a website has, better ranking a site/blog will get on organic and natural search results. While this concept is rather true and was even more true in the past, Google as an industry leader is paying more importance to quality over quantity these days. It is therefore extremely vital that you focus on quality while executing your link building drive.
There are few things to take into account while crafting a quality link building crusade. Google now defines neighborhood for the websites to see which theme or topic the website in question is based on. Google bot visits and crawls every one site/blog on the web and based on the data composed, Google gets a pretty good sense on the site/blog content and topic.
For example: if a site/blog has articles on diet recipe, then the web site would fall within the area of health and fitness or food and recipe. When running a link building campaign, it is then model to get backlinks from websites that are related to health, fitness, or food. If web site admins get backlinks from very much any sites they get their hands on, they all will not be considered as quality backlinks as they are not coming from site within the same neighborhood.
Not only link from related theme based web sites will produce you quality backlinks. Authority of the site/blog that is passing you the backlink also plays a critical role. More authority a website has, better link juice it can pass to your site/blog. Therefore it is key to get links form appropriate authority web pages that will pass quality backlinks.
While quantity of backlink is an significant factor, often quality of the links outrank quantities based on opponents. If your competitor has 1,000 backlinks from rubbish sites that are not even a little close to the web site theme, then there is a very good chance that you can outrank that website with only few dozen theme based quality contextual backlinks.
Link building used to be very effortless few years back where all one considered necessary to do is to make some arrangement with few large web site owners and get the link displayed on the full web site. This sort of sitewide backlinks no longer woks and lot of other techniques of making backlinks stopped to work as well. Quality relevant contextual backlink is the key now so keep that in mind which will serve you well in the long run.
Author Resource:
For more information on Link Building , visit the author's SEO Blog .
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