Traffic spikes could be fabulous and they can be a nuisance. You may see a traffic spike and rejoice, but that same visitors spike could then be a step to far for your web site. Find out why.
Web site visitors is very rarely flat. One day you are getting ample, the next day you are wondering where it has gone and then a day or two later you are shocked at where it is all coming from. As your search engine position changes and influences on the people's that visit your site change, so does your visitors.
As for instance, on a mortgage site I noticed that the traffic varied throughout the month, dropping in the days before the announcement of the base rate changes and picking up quickly when banking problems were in the news. Then when the banking crisis started, traffic quadrupled!
These traffic spikes above the normal visitor levels are magnificent if your web site and business might cope. Suddenly you are receiving more enquiries and sales, maybe more Google Adsense or affiliate revenue. But, you have to be prepared.
First, you have to be prepared in terms of ensuring that these traffic are encouraged to keep coming back to your web site. This is relatively straightforward and something that should be done anyway.
You also have to be prepared for an increase in enquiries. Have you got enough staff resources to handle 2, 3 or even more times the normal volume of enquiries or are all of these extra visitors going to be lost because you can't help them? The same with stock and dispatching orders - you need to be ready to make the sales.
And that is a major problem with visitors spikes - being prepared to deal with them in terms of sorting the higher amount of enquiries and sales that are suddenly arriving. It is not so much the extras that are the problem, but more what do you do on the days when there are not spikes and you have staffing and stock levels ready to cope?
But the other major problem that is cause by visitors spikes affects every site, regardless of whether they are ecommerce web site, brochure sites, affiliates or informational blogs. And this major problem is the internet resources.
You may have hosting that permits a certain amount of bandwidth and if a spike exceeds that, your website may be closed by your hosts. Or a large spike of heaps of visitors in a short time may only push all of your hosts' resources to the limit, causing the website to crash. And if you are on shared hosting this can also bring down other sites on the same servers! I have seen it happen.
Web site traffic spikes are remarkable to see if you could manage for them. A sudden influx of new visitors that you could hopefully tap into and convince to keep coming back and long term turn into plenty of profit. But they could also push your site resources to the limit and the world around your website could come crashing down!
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