Having a website, or blog, for your business has become to be expected for just about any business. People automatically turn to the internet when they have a problem and want to find a solution, fast. But simply having a good website is not enough. You need to get it exposed to your potential clients so that they are able to find it when searching. The best traffic is organic search engine traffic, and you'll need to implement accurate SEO techniques, or search engine optimization. Landing on the first page of Google is what you're aiming for, and that's the road you'll be on when you begin your SEO journey. What success with SEO means is that you'll have all the traffic and business you want. If you're going to do it, go for the top position because there's a big difference in the traffic you get even on the first page.
Among other considerations, you'll need to actually make your site ready to receive a lot of traffic. It's really important that your site is completed up to a reasonable point before you start trying to get traffic. You don't want your visitors to come to your site and find it unfinished. It looks completely unprofessional, not to mention you will lose potential customers. People will not tolerate something like this, and they'll very easily navigate away and move onto someone else. Building the best internal link structure for your site is another one a lot of new marketers don't know about. Very simply put, your content and pages will be linked to each other using the best anchor text. Failing to implement this is a huge SEO blunder that can mean the difference between high ranking and mediocre ranking. The value of this is the search engine alorithms will interpret your site as having authority site qualities, and that will work in your favor. Making things easier on your visitors is extremely important, and this nav structure setup will help you a lot in that regard.
Make sure you use underline, strong, bold and italics tags on each keyword targeted pages. And that's something you don't see an awful lot, go check it out for yourself. It's impossible to say how much, but the search engine algorithms will add some degree of weight to your keywords when you do that. Overdoing anything with SEO will always be viewed as spamming of some kind, so never overdo these things. Hard to say, but certainly no more than about 3 times should be good enough to do the trick. Apart from that use the H1 and H2 tags along with your primary and secondary keywords. Words that are wrapped in such tags are given more value by the search engines. what you'll also be doing is optimzing each page for its own primary keyword/phrase plus some additional secondary keywords.
Probably millions of marketers have made the mistake of putting the cart before the horse, so don't build your site until you have this research done. If you hire a designer to build your site, then be careful it is not done in Flash, or with heavy use of graphics unless your niche calls for it. You don't want Flash because the search engine bots cannot read it, they can only read text. This is crucial because in the long term a lot of your traffic will depend on search engines. There's no refuting the value of organic search traffic, therefore you should do all you can to get it for yourself.
Author Resource:
The author, Sam D. Mann is a hard working Internet marketer, constantly aiming to achieve more today than yesterday. Visit this blog for some really good Affiliate Marketing Strategies and get current trending IM products reviewed while you are there. Remember to drop a comment so that you get one more back-link to your web page!
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