Working on getting visitors onto your website through paid advertising, Search Engine Marketing and other techniques could be time consuming and costly. So once these efforts start to show a reward, you want to be sure that that you keep the visitors levels high.
It is not only a matter of pay for advertising or a Search Engine Optimisation expert to do his tricks and then sit back. The problem is that ultimately, these schemes dry up and you need to put in more effort to get the people visiting you again.
It is far better and far more efficient if you can be sure that they visitors that are driven to your web site now through your paid efforts are not one off visitors and keep coming back. So settle down and make several changes to your website to ensure that it is sticky.
Analyse your traffic.
Do you have a decent site statistics package installed? I always use Google Analytics. With these, in particular Google Analytics, you could review various factors of your website. There are too plenty of different checks to make but look at your bounce rates and exit pages - these are where people are leaving your site. If you find that a certain browser is more often involved in bounces, or an unexpected page is often used at the exit page, test the web site in that browser combination or review that page. Work out what is causing people to leave the web site.
Tidy your website.
How much advertising do you have on your website? I landed on a website this morning on which the entire above the fold area was advertising - banner adverts, large Google Adsense blocks, other Google search paid links and so on. Even the text had an advert dropped into it.
Yes, I couldn't miss the advertising. But does this mean the site owner wants me there to see their website or there to click on an advert? Make your traffic feel welcome and wanted and they will come back more often. Only put in one or two key advert blocks on the page in a position that is obvious, but not distracting.
Make it easier for them to come back.
If you run a site, is your RSS feed button big, obvious and above the fold? Do you provide a link to a page where you give more instructions on following the RSS feed or signing up for a newsletter? Do you provide an incentive to sign up for the newsletter?
Be certain that traffic could easily find more.
They might not know that the rest of your web site is interesting, so provide links that are relevant for them to continue reading. In a website this may be related posts at the bottom of the current post and popular posts in the side bar. In an ecommerce web site this can be similar products or products that other people bought after looking at the item your reader is browsing.
Be sure that your site is friendly, straightforward to come back to and gives a good reason to come back for. That way, when your traffic levels are up you should keep them that way!
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