All the remarks shared with you here stem from my obsession with both issues: Diamond Brands and Man made diamonds. The relationship between lab-grown diamonds and precious stone branding is delicate. Man-made diamonds are used over and over again & interchangeably with lab-grown diamonds.
The materialization of conflict-free diamonds has to do, other than the harsh and bona fide reality, with their exposure in the movie "blood diamonds", starring Leonardo di Caprio. The phrase blood diamond refers to diamonds that are traded illicitly, smuggled that is, and extracted all the way through, virtually slave-labour, from African countries mines. In the case of blood diamonds, their proceeds are used, in addition to all additional evil points, to finance warfare and for armaments for warring parties in Africa, many using also child soldiers to boot…
The the whole story regarding blood diamonds are by now quite usual to some, if not many, who are in the market for diamonds. Uncertainty amongst precious stone trade is rife: what is a "fine diamond brand"… Are there diamond brands at all? What ARE diamond brands? Which ones are high-quality? Which one follow ethical guidelines and are, therefore "moral diamonds". "Which diamond brand names are clean diamonds, for that matter, eco-friendly diamonds… One easy solution in attempting to focus on ethical diamonds, on diamonds of clear and clean origin is to focus on Canadian Diamonds, Canadian origin diamonds, that is.
When studying the theme of non-conflict diamonds and Canadian Diamonds at times "brand names" emerge all the way through the search. What do those names stand for? Is there a genuine dissimilarity between one brand of Canadian diamonds and another brand of Canadian origin diamonds?
Nothing like most items of style and luxury, great quality diamonds are completely identical with each other, all thriving to achieve the high point of top cut quality, distinguished Clarity & Color, yet, of the similar design: similar number of facets of matching configuration, no aspect to differentiate them among the "brand names", no extra pocket, stitch or overall design, no other aroma as among luxurious fragrances-they are, in a word, the same. High quality diamonds being basically alike.
Anyway, the notorious intercontinental corporation "De-Beers", the monopoly holder on the supply of diamonds of days past, has been trying to "brand" its expensive diamonds also on a retail level, under its appropriate name, and for a large premium. De Beers hard work of branding are bound to fail as not only will it not correlate in the mind of buyers with moral methods (many would argue that its practices are anything but it), but, additionally, why pay a premium for a precious stone of suspicious source and ethical type, if equal in all relevant points to, ok, ANY other fine cut precious stone?
The subject matter of branding diamonds becomes quite tricky: how do you differentiate objects that by classification thrive to be the same, to be exact being of perfect cut proportions, etc.? Attempted options consisted mostly of name change…. This is akin of, frankly, knock-offs… As is someone recreates Levi's Jeans but names it instead Johny's (or even… Channel's…) and expected it to grasp and fetch a premium too…
An extra solution is to underline their ethical nature, their spotless origin, being conflict free diamonds etc. I discovered that Igloo diamonds managed to nearly create a new, if not revolutionary diamond product, a innovative precious stone conception. Whilst being obviously of non-conflict diamond nature and nonconflict origin (they are Canadian Diamonds), they also, clear a plot within… a minefield in Angola through an worldwide organization. By doing so, every stone is more than itself, so to speak… It is a crystal - and a plot of soil cleared of all landmine… And I really wish thse guys best of luck with their work. Keep on bringing goodness to this world, my friends!
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You are welcome to read more on the subject of the Ethical Diamonds or find some interesting facts about the Black Titanium Bands by simply following the links. Your input on the Non Conflict Diamonds is very much appreciated too. Let's make this world a better place together!
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