If you can be passionate about something you're marketing, then that is good but it is doubtful that it's a prerequisite for success. This generally depends on the kind of market you're targeting. You will need to sit down and give some thought as to whether or not you want to work with something you don't really care for.
An important tip that you need to remember when working as an affiliate is to avoid hardcore selling. If you do the hard sell you can look at your server raw stats and see how many "second" your visitors stay on your site. What you need to do is "presell" your prospects and educate them about the product, etc. People online are much more sophisticated than in the early years of the net, and they know what they're looking at. So the division of labor is that you presell, the product creator does the selling. Your presell efforts will create a desire to know more and also make the person feel comfortable about clicking through to read more. There are pros and cons to all products and services, so you need to talk about them because people want an objective assessment. It's interesting because a lot of marketers tend to think they may lose sales by being upfront and honest. In actuality the sales would increase because of your honesty.
So you'll want to avoid the mistake of promoting anything on your site, regardless if it's related or not. Instead you should try to recommend only those products that go with your content, your site's theme and are high in quality. It does take time to come up with original content that is useful, so if you want you can also outsource this task to a good writer who can handle it for you. There are also lots of ways to write content that is good, so it's not impossible to do or get. One of the smartest approaches in online marketing, and affiliate too, is to diversify your methods for traffic generation, lead generation, and other elements. It's usually a good idea to start small, so maybe just pick one other method, or maybe two, and get started from that point. Don't just stick to the free marketing methods. Take the money you earn and re-invest it into other paid advertising methods such as pay per click advertising, media buying, etc. You'll be moving your business forward and taking more action which is the right thing to do. It's also a great idea to try to think a little differently about what you can do. As an example that is not widely used, you can create excellent videos from your content such as articles, etc.
There will be enough challenges waiting for you, so don't do anything that will contribute to that or make things harder on you. It's really important that all of your actions produce some kind of positive result that motivates you to continue working. In addition to making sales, it's important to have a plan that hopefully includes creating long-term business and income. Last but not the least; make sure your commission is at least $20, so that you can make some good profits consistently.
Hopefully you understand the importance of solid market research before you get too involved with a project, among other things you need to learn the problems of your market so you know what to address in your marketing. Think of two things: Getting targeted traffic to your sites, and being able to offer them the solutions they are seeking.
The power of a testimonial is awesome, and when you get real ones - only use real ones, then put them up asap. The point to remember about testimonials is they are strong social proof for whatever you're selling. OK, the sales letter for the product you're marketing should have them, they better have them, and you can also solicit them from people you know who may have used the product, etc. An effective way to get the most out of your testimonials is to turn them into audio/video. It's long been recognized in IM that videos can be very powerful and more so than just regular written text. In addition, you'll find that people will stay on your site longer because of the video, so that's another plus to consider.
Sure, you'll have to work at it to be successful with affiliate marketing, but it's not so terribly difficult as perhaps you thought. The amount of money you can make here is huge, which is why all your efforts will eventually be worth it.
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