1. Choose a Profitable Niche - First up, we have niche selection. You'll need to use
Whatever tools you have. My favorites are Amazon and Clickbank. On Amazon, look for any
products with a large number of user reviews. These represent niches that have lots of active
buyers. On Clickbank, look for high gravity to represent a marketable product with numerous
affiliates already making successful sales.
2. Create a Free Report of High Quality - Your readers want value and your squeeze
page needs to offer something they'll jump on. A free report that solves a problem, makes their
life better or simply covers a topic they've been seeking information about will draw email
addresses out of them like soda through a straw.
3. Build a Website with Free Content - Now, you need a good squeeze page. This site
shouldn't sell anything other than the email list. You want to provide 10-20 good information
rich articles. These will draw search traffic and convince readers that the free report and
newsletters you offer will be valuable to them.
4. Create a Strong Followup Newsletter Sequence - Keep reading. This is exactly
what we're going to cover in this free report. The idea is simple - offer huge value in bi-weekly
emails that will build trust and allow you to make soft and hard sells.
5. Drive Traffic to Your Squeeze Page - Finally, you need people on your site, signing up for your newsletter.
You'll be using search engines like Google, Bing and Yahoo!, article marketing, paid advertising and much more to get eyeballs on your site.
Check out a great tip on Finding Hot Niches from the link below.
Building the Right Email List
Day One Email - Give away your free report and introduce soft sell.
Day Two Email - Your first content rich email, complete with soft sells.
Hard Sell Emails - Once every 2 to 3 weeks, introduce a hard sell email, with follow-up.
One Year of Emails - Have enough messages to last one year from the start of Subscription
Day Two Email
Once you've got your readers into the system, given them that free report, and showed them that you will be presenting soft sells with every message, it's time to dive into the heavy duty content -the stuff that is going to build up your credibility and show them that you are someone they can trust.
For information to be truly valuable, it needs to do a few things:
If your content emails can do this, you'll increase the number of messages each subscriber reads, and thus increase the number of sales you make to those very subscribers.
Solve a Specific Problem - A message describing how a dog might wet the carpet helps no
one. Yours should provide valuable, tangible tips on how to stop the dog from doing so.
Avoid Fluff and Filler - Don't make a message longer for the sake of length. If a paragraph
doesn't add specific value with at least one tip or perspective, it doesn't need to be there.
Get to the Point - Dive right into the content of your message. People are usually in a hurry
when reading email - often times on their phone or laptop. You need to make your point and
provide that valuable content quickly so they can see your soft sell before logging off.
Be Conversational - Don't try to "teach" your readers. Imagine how you would describe the
same topic to your mother or a good friend. Use that same laid back, but authoritative tone.
Make personal references and if you're able to, use jokes.
Contain a Strong Hook and Guide Readers Down the Page - Start your messages with a
bang. This includes the subject line, which will determine if your reader opens that message.
If you write "Day 2 Newsletter", you not only does it fail to grab their attention, it fails to
describe what's in the message. Also, personalize your subject line and introduction using
the !firstname_fix function in your autoresponder.
The Sell
The most important part of your message for the reader may be the content, but for you it will be
one or two short paragraphs designed to soft sell your readers. Every message should contain
one short paragraph at the top and bottom of the email to soft sell a product related to that day's
message. In some instances, I'll only place a soft sell at the end of the email, but about 66% of the time, the soft sell goes at both the top and bottom of the message.
A lot of people wonder what to sell and how often to sell it. In truth, a good newsletter sequence,
over the course of a year, will focus on between 12-20 products. That is, of course, if you can
come up with 12-20 good products to promote.
More realistically, if you can get 7 solid products you're pretty much set. Some niches don't even provide that many products, and while it may result in repetitive selling points in your messages, it really doesn't hurt conversions all that much.
A hard sell, on the other hand, is a full email that focuses on why that product can solve problems for your readers.
The idea, instead, is to place a heavy emphasis on buying now rather than later. You want your prospects to act quickly. The longer they wait the less chance they'll have to get your freebie.
Hope you've enjoyed the 5 golden rules to becoming a successful Internet Marketer, put them into practise and see the difference to your business.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")