It’s shocking that a heap of business homeowners have not had proper branding done for his or her businesses. Starting with their company name. Several merely name their firms once themselves (ex. John’s Accounting Service, THM Enterprises, etc.) or just a name that they pull out of the air. What’s in a very name? A rose by any different name would smell just as sweet. Right?...Wrong! Not if we tend to called it a stinkweed!
Your company name is everything. It’s an important half of your promoting and your brand. At the mere mention of your business’s name, clients and prospective clients ought to expertise an emotional reaction. Your business name is an emotional anchor for your brand. Therefore it ought to not be taken lightly. It’s ideal if your company name tells individuals what you do. Unlike the home improvement company that we have a tendency to came across named XRM Technologies. They really install gutters, windows and vinyl siding believe it or not.
Therefore how does one come up with the right name for your company? For our purchasers, we have a tendency to use an exercise that we tend to call the ‘name game’. Here’s how you “play it”. On a bit of paper, draw a line down the middle of the page, dividing the page into 2 columns. On the left side of the page, write down all of the problems or “pain points” that your prospect feels. I mean everything (ex. They have dangerous credit, can’t get credit cards, can’t get loans, need to pay higher interest rates, can’t get a mortgage or car loan, must pay money for everything, are embarrassed by their bad credit, etc.). Be terribly thorough and leave nothing out.
Next, on the correct aspect of the page, write all of the solutions to the issues and “pain points”. As an example: drawback - they have unhealthy credit; solution- raise their credit score to a good score; downside - they're embarrassed by their unhealthy credit; answer - instill in them a way of pride from having an improved credit score. After you finish listing all of the solutions to the issues, examine all of your solution words and phrases and then piece them together to come back up totally different names for your business.
Therefore, a real estate management company may be ‘Worry Free Property Management”. A florist could be ‘Last Minute Florists’. A dentist may be ‘Your Beautiful Smile Dental’. An insurance agency may be ‘Peace Of Mind Money Services’. A fitness center could be “New You Fitness’. A inexperienced janitorial company could be ‘Clean, Quick & Green Janitorial’. A home improvement company might be ‘24 Hour Windows & Doors’. You get the idea. From your list, opt for six - 10 of your best choices. Write them down on a chunk of paper in column formation.
Lastly, you want to try to to some surveys. Attend the native mall, bookstore or whatever place your business prospects gather (the business district at lunchtime, supermarkets, seminars, hardware stores, hospitals, etc.) and obtain their input on your name selections. Perform at least ten - twenty surveys. Tell them what you want your prospective customers to feel and think after they hear your company name (ex. trust your company, be relaxed, be excited, laugh, want to make money, become hungry, need to eat healthily, etc.). Raise them to listen to your selections and rank them every from 1 to 10 (one being the worst and 10 being the best). Lastly, raise them if they didn’t like your name alternatives, are there any names that they’d recommend. This can be powerful as a result of your actual market tells you the name that appeals to them the most.
The result of the ‘name game’ is a business name that appeals on to your market. You effectively eliminate the possibility of getting a non-compelling name that merely sounds catchy or flashy. Instead, you get a reputation that when your prospective and existing shoppers speak it, it instantly solves their problems.
Author Resource:
Riley Jones has been writing articles online for nearly 2 years now. Not only does this author specialize in Business, you can also check out his latest website about:
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