You may have heard of RSS feeds, but what exactly are they and how do they work? And could they really drive more traffic to your site?
RSS (Really Simple Syndication) Feeds are a quick and straightforward way of sharing information on your site. But, how do they work and how can they create more visitors to your site? Well, there are 2 ways of using RSS feeds and each one gives slightly different visitors generation, so I'll look at them separately.
Current Readers
If you are visiting another web site that you find really interesting, you may want to be certain that you can keep going back to find the latest information. As for instance, it might be your favourite news web site or a weblog with really marvelous information.
But how do you quickly and simply check several web sites for the latest updates, especially news web-sites that possibly do not always have the latest item as the lead item? Well this is where RSS feeds come in - you could subscribe to the feed in whatever feed reader you want. Let's say, in Firefox you would only drag the feed item to the tool bar and a new feed is create. By clicking on the feed the latest entries are shown. If any take your interest you click on them to read them.
So for current readers, RSS feeds are a way of getting the latest information off web-sites that they like to visit quickly and simply. So by having an obvious RSS feed that they might subscribe to, you are ensuring that people can keep coming back to your site every time you post an interesting new piece of information. You are driving traffic direct to your new pages - visitors that has already visited your web site and built confidence in you.
RSS Feeds For Websites
But this is only getting current traffic back. Whilst crucial and high quality visitors, you also want to generate new traffic to your website and RSS feeds might also do this. A few site owners are looking for content and so they will also use the RSS feeds to grab your latest work and place the articles on their websites, regularly with links back to your site. This means that people visiting these other web sites and reading your posts there might then pop in excess of to your site if they find something interesting.
Obviously, this works best when you allow the RSS feed to syndicate the full content of the post. Some people like to merely syndicate a summary for protection of their content, in fear of having it stolen, but others are happy to share it in the hope of increased visitors. It is your website and really it is up to you, and your experiences, whether you allow it.
So that is what RSS Feeds are round - building more traffic to your web site quickly and simply by sharing the content that you are creating with readers and other web-sites. Make certain that your RSS Feed is simple to find so that people can use yours and start to build your traffic with them today!
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