Social Media Optimization (SMO) - It's Regarding the Traffic!
You will have heard on the national tv media recently concerning the wide unfold coverage of the race to one million Twitter followers between Ashton Kutcher and CNN. Even additional recently speak show hosts like Oprah and Ellen DeGeneres have begun to work out the value of using Social Media. One could easily take away from all of this national press coverage that Social Media is only regarding the numbers and that you have got to be a "celebrity' to get in on it. But for my part, it's no. There are terribly good reasons for Little Business House owners to pay the time, energy and cash to get involved on Social Media internet sites like Facebook, LinkedIn, MySpace, Twitter and YouTube. For a Tiny Business Owner using Social Media should be about enhancing your selling by taking it to the next level and helping you sell more by driving "qualified" visitor traffic back to your website.
In the midst of all of the national media frenzy over "amount" of connections or followers, I find myself beginning to suppose that Twitter and Social Media generally may be starting to lose the essence of what created it cool to use; a way to connect in an on-line social setting with people that you have an affinity with, to expand your reach and influence beyond your local markets using the Internet. Don't get me wrong, I suppose it's great that individuals are connecting with every different and using Social Media tools as a result of that's what it's all about. However, I feel strongly that it's not a smart idea for people to start out chasing followers simply to possess followers or start to use Twitter or any alternative Social Media web site simply as a result of it's the "IN" thing to do. I feel that by doing thus they'll begin to lose that sense of individual and cluster connectivity or "quality" that attracted everyone to Social Media in the first place.
Thus, within the midst of all of this media frenzy you will have heard or gleaned that you should establish a Social Media selling strategy. What you may not be hearing is why? I understand that what I'm not hearing is that a good Social Media Optimization (SMO)* strategy should be all concerning increasing your web site visitor traffic and helping you sell more. Why else would a Tiny Business Owner invest all of that time, energy and money? Right? However, you've got to be delicate about it and you must be a giver, not a taker...
As you'll already know, Social Media Optimization (SMO) may be a set of strategies for generating publicity, creating viral marketing and increasing incoming web site visitor traffic by using existing social media, online communities and social networking websites. Strategies of SMO embrace adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos into your website.
SMO is related to Search Engine Marketing (SEM), however differs in several ways that, primarily as a result of the main target is on making website visitor traffic from sources other than search engines. Improved Search Engine Results Page (SERP) rankings and better Google Page Rank may also be edges of a successful SMO strategy. This is very necessary to Tiny Business House owners because if you don't show up on Page One among a Google, Yahoo or MSN-Bing search then 90% of the folks who are curious about the contents of your website may never realize it or you. And from my expertise the number one organic (non-paid) search engine result listing tends to get forty-50% of the press thus to their website from that potential buyer's Net topic search.
Additionally, Social Media Optimization is typically related to viral marketing where word of mouth is made not through friends or family however through a presence on social media, social networking, social bookmarking, video and photo sharing websites. In an exceedingly similar manner posting blogs achieves the same effect by sharing content through the use of RSS Feeds within the blogosphere and special blog search engines and directories. For many house owners blogging might be a natural fit for expanding your marketing efforts.
Therefore, focusing on generating a lot of web site guests is why I create a triangle diagram for my Net Selling Clients to easily justify an SMO strategy and show the interrelated aspects of SEO (at the prime of the triangle), Blogging (on the bottom left) and Social Networking (on the underside right) and therefore the resulting benefit that ought to equate to more web site traffic (in the middle of the triangle).
In my Little Business Coaching apply, making a clear focus on driving more visitor traffic back to your web site is why I set-up SMO campaigns. In my very own case, using SMO strategies I have been ready to extend the monthly visitors to my web site by 500% in 6 months. I work with my Web Selling Clients to develop actions plans so that their SMO strategies integrate with their Search Engine Optimization (SEO) and or Search Engine Promoting (SEM) campaigns. Then we execute the SMO action set up by establishing or improving their social media accounts, blogging, adding RSS feeds, pursuing ethical link building, social bookmarking and launching viral marketing strategies. Finally, we evaluate the SMO results monthly to observe the Come back On Investment (ROI) and to identify areas of improvement.
* In line with Wikipedia, Rohit Bhargava was credited with inventing the term SMO. His original six rules for conducting Social Media Optimization are:
1. Increase your linkability
2. Build tagging and bookmarking simple
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
6. Get communities connected
Author Resource:
aaron adish has been writing articles online for nearly 2 years now. Not only does this author specialize in Social Media , you can also check out latest website about
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