There are a number of different techniques which are referred to under the blanket term search engine optimization (or SEO). All SEO techniques have the same goal - making websites more visible to people through search engines by improving their placement within search engine results.
You can still find most individuals utilizing and focusing their attention on Google. Who can blame? After all, they are the biggest search engine on the market. However, you are missing out on tons of traffic from the other search engines like Yahoo and Bing. Actually, you can even go lower than these two because there are several search engines out there. So when there is less competition, then you will be able to reach higher ranking and more overall visitors.
SEO is an ever evolving process, Ferny Ceballos and Raymond Fong from SEONetworker Mastermind Group explain and teach how to stay on top of the SEO game.
There are three important elements of your page design which add to your SEO; these are not the only things to take into account when building a website (these can also be changed in an existing site), but these are considered to be the most important:
1. Meta Tags - When utilizing meta tags, these are considered a necessity for optimizing your site. Search engine crawlers will read them and index your site. If by chance you forget to include them, several search engines won't even bother indexing your site at all. In the end you are left with a virtually invisible site. Here's a few tags:
Meta Title: this is the only tag which is required by search engines and is essential for having your site indexed. The resource type listed in the code for this tag will read "document", which should be left as is: this is the only type currently used.
Meta Description: Not all search engines use these tags, but most do. This description should be brief; one or two sentences will do nicely. This description will appear alongside the name of your page in the search engine's index.
Meta Keyword- Here you can place as many as 12 keywords. However, make sure they are relevant to your site and its content. You should also separate them by commas.
2. Navigational Links - One of the most overlooked areas is the navigational links. When setting this area up, make sure it either on the right side or bottom of the page. Crawlers will read the text of your site just like humans do. So the first 100 words is considered to be the most important. If you make them the names of your navigational links on the right or bottom of the page, then the first 100 words will be more useful when it comes to SEO. So make sure your most important keywords are present. Also be sure you don't have a Java-script navigation bar in the area either.
3. Content - Content is what people are looking for on your site; if you provide a lot of content and update it regularly, you'll have an easier time attracting regular visitors as well as search engine crawlers, who will return to re-index your site when it is updated.
Ferny and Raymond have been preaching about this for years, so make sure you provide your site with constant original content. If you utilize duplicated content it will only hurt you down the road. As an SEO Networker you want to create all kinds of traffic (both regular and targeted), and utilize these tips above is a good place to start.
What it comes down to is the SEONetworker Mastermind Group offers plenty of strategies to help you build your online success.
Author Resource:
Free SEO Networker Training by Raymond Fong and Ferny Ceballos SEO Experts. Learn Exactly How You Can Use Their SEONetworker Secrets TODAY To Dominate Google Search Results For ANY MLM Keyword.
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