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What is Link Popularity & Page Rank?



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By : Riley Jones    99 or more times read
Submitted 2010-08-05 23:38:57
Link Popularity suggests that the number of links coming to your internet website from other net sites. Good number of links from different sites would serve as an excellent source of normal & targeted traffic to your web sites.
The upper the number links returning to your site additional common would be your internet site. Most of the search engines are now a days considering the Link Popularity as their relevancy parameter. Thus whenever somebody hits a hunt query on any search engine for a keyword the search engine would search its database & would display relevant sites to the user. If you have a high popularity for your niche & alternative good internet sites from your niche are linking to your site this is able to be thought of as a relevant object by the search engines.
This could help you to get natural or organic traffic from search engines. This traffic is often free & highly targeted hence most converting. If your web web site contains a smart number of links coming in from different good & relevant internet sites this might facilitate your to improve the search engine rankings of the site. There is no hard & fast rule for achieving link popularity however smart quality & highly targeted contents is that the key to link popularity. Why good sites would link to your web site unless they found your contents helpful to their users?
Most of the search engines use algorithmic database to include link popularity as a issue for deciding relevancy of search results. Google after all actually assigns a numerical worth to the internet site that denotes the link popularity. This range is called as Google Page Rank. Higher the popularity higher would be your Google page rank. The number of links & page rank are closely connected. As per some Search Engine Consultants generally webmasters are certain to link to good sources of knowledge relevant for their site & usually nobody would really like to link to dangerous or low quality contents. Additionally it is not possible to abuse the Link Popularity because the webmasters would like to own control of numerous sites unfold over the net on various servers which is practically not possible.
Thus range of links really represents the relevancy and popularity of your internet site.
Link Popularity may be a major side which one ought to think about in Search Engine Optimization. A good SEO service provider would conjointly offer a sensible Link building campaign as half of SEO services.
Relevancy is the most vital facet in any Popularity of Link Campaign. Some folks use reciprocal link exchange to increase the Link Popularity & hence the page ranks. However the main purpose that you must keep in mind is that only variety of links does not decide the link popularity however relevancy conjointly desires to be considered.
The search engine would supply higher rankings to the site having less number of links but from highly relevant sites than the site having a lot of reciprocal links from non related sites.
Quality of the links coming back will be defined with the relevancy of the contents as well as the popularity of the sites that are linking to your site.
Before one starts working on building popularity primarily based on links it's necessary to initial understand the current statistics regarding your internet site. You ought to know how several sites are linking to your website, which are those sites, what's their popularity & authority in their niche etc.
For webmasters not thus much conversant with Search Engine Optimization techniques my advice would be to focus on writing sensible quality contents & having the web site highly centered around the main topic of your website. Shopping for some quality links from smart sites in your niche would additionally help to extend your page rank. You'll submit your site to major Directories & that may get you some quality links from them.
To conclude we will say that top link popularity is a should for achieving high Search Engine Rankings. It needs smart quality contents to draw in links from other sites & content development may be a continuous activity rather I'd say smart content is an angle which you would like to develop over a amount of time. Again I would really like to mention that "Content is the king!" & Link Popularity, Page Ranks etc. would all follow it automatically.

Author Resource:

Riley Jones has been writing articles online for nearly 2 years now. Not only does this author specialize in Internet and Businesses Online, you can also check out his latest website about:

Leaf Blowers Vacuums Which reviews and lists the best

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