Keywords are words or phrases that are used to search for website pages. Keywords can be located within titles, a body of text, online catalogs, abstracts, indexes, notes and subject headings. Using the right keywords is very important, and keyword optimization, if done correctly, will aid in driving traffic to your web page. So as to identify which keywords are going to be most effective for your website, there are a few things that need to be done:
• Study your websites’ first page; make sure that it carries a central theme.
• Find the words or phrases that best express the content on the websites’ first page.
• Build a list of the aforementioned words and/or phrases.
• Don't use highly popular keywords that are being used by a thousand other websites.
• Determine the popularity for the words you've chosen by utilizing a keyword directory or one of the many keyword suggestion tools.
• Now you can narrow your list right down to a few optimal words.
Use the above process for each one of the web pages, then you will be able to more efficiently optimize the power of the keywords. Remember that when you're determining what keywords will work best for the site, that there are several types of keywords. Knowing about each kind will assist with the optimization of your keywords.
When determining what words to make use of as your keywords, it is advisable to firstly decide what the focus of the web site is, what value the websites’ information has to offer, and who your reader is. Knowing these details in advance helps you to select keywords which will be optimal for the website.
Types of Keywords
In general, keywords can be grouped into three different categories. These categories are as follows:
• Theme Keywords- these types of keywords are used to target a highly specific audience of individuals. They are generally used on each page of the site, and are quite effective at boosting page rank.
• Single-word Keywords-these kind of keywords are generally used between 5 and 7 times on a page, and are used to target a wide, general audience.
• Multiple-word Keywords- these types of keywords, sometimes referred to as “keyword phrases”, are used to target a specific audience, usually in a specific location. These kind of keywords are good at improving page rank.
Tools to Use
There are a lot tools available designed to allow you to study just which keywords are overused, which ones aren't, in addition to which keywords will best profit you and your website. As there are such a lot of tools available, you will need to figure out the one that you're more comfortable using. Several keyword tools are free, whilst for others there is a charge. A few of the tools which may allow you to discover good keywords for the site are:
All of those tools are found on the World Wide Web, and can help you in researching certain keywords and phrases and that you want to use for the website.
Although finding good, successful keywords can prove to be rather time consuming, it is much better to invest a little more time to be able to realize the best results. Dashing through the process of selecting keywords then incorporating them into the content of your site will merely be wasted time, as it will not get traffic to your site, nor will it improve your page rankings with the search engines.
With so many tools and processes available for you to utilize in your quest to find the best keywords, with some time and patience you should be in a position to get your site optimized with the best keywords that will prove to be highly successful. Keep in mind that good keywords and keyword phrases are central for the life of your website. Make the job of finding good keywords a top priority when it comes to your website. It's possible you'll be pleasantly surprised when your websites’ traffic increases and your page rank goes up with the various search engines; all owing to several, well-placed keywords!
Author Resource:
How to find niche markets is an art and a skill. I hope this article helps you to find niche markets that will suit you.
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