If you are interested in creating more traffic to your site through doing well on search engines then you know that it is important to optimise your site itself through constantly adding new content, making sure that your URLs are search engine (and human) friendly and having keyword rich content. But the other important thing to remember is to have keyword rich incoming links to your site.
In this article we have a look at blogging, one of the most efficient ways to increase your inbound links, which in return increases your website rankings on search engines like Google and Yahoo. Blogging is becoming more and more popular amongst Internet users with more and more websites having dedicated blogs where visitors can read and share knowledge on interesting topics. This is of course a good way to make your website popular and increase traffic to your website.
Blogging networks are becoming more and more popular and can be seen as information portals. Authors on these blog networks are usually experts in their field. These experts will update the blog with material unique to their field of expertise.
How should you blog? Follow these guidelines to make sure that you get most out of the blogging process.
Make sure that the topic that you write about is one that you are knowledgable about. Do not write about topics that you have no knowledge of!
Use proper language and punctuation throughout your posts. Remember that you are writing an article, not a SMS or an email to a friend, therefore it is important to create high quality posts.
It is also important to use your important keywords in your blog, especially in the title of your blog.
You can also use your secondary keywords in the body of your post in the blog. If for example you have a website design company, your post can contain keywords such as SEO, website hosting, internet marketing and many more. However be very careful not to spam your post with keywords.
Blogs are linked to your site and other blogs through keyword rich anchor text. Therefore make sure that you use your keywords in the anchor text of the blogs in as many places as you can, however, you should not overdo this either since you can also not stuff your blog post with links. You should keep the links to your site to below three links in the body of your blog post, depending on the rules of the blog that you are posting on.
To summarize - create back links to your website on as many blogs as possible. You can achieve this by submitting your blog to blog search engines and blog communities. Blogging is on ongoing activity, you need to be actively involved in the blogging community in order to achieve the best results. Remember that most of the active bloggers have the same goal in mind, and that is looking for links back to their websites. So if you find an interesting article that you want to publish on your blogging site or on your website, be sure not to change any of the content or the links.
Author Resource:
Christine Anderssen is the owner of Tailormade4you, a company that specialises in SEO , Internet Marketing , Web design and Hosting.
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