The steps for article marketing seem simple enough, you write articles to be submitted to the article directory sites and are able to leave a link to your site in the resource box provided. The purpose of this is to promote your website and to drive traffic to your site. Many website owners are disappointed when they do not see the results they were expecting and will automatically assume the technique does not work. The largest problem is not the article marketing strategy but the ones who are using it do not understand how it works. This is why a large portion of sites do not see the full benefits to article marketing techniques.
The steps may seem simple and they are necessary for gaining the improvement to the website but with site owners simply producing article not knowing what they are for is not enough. Some hire professional writers and even in those cases the marketing can fail if the writer does not fully understand how to write the article for proper marketing.
The article being written with various keywords that will be relevant to the site is important, the number of backlinks that are left on high ranking directory sites are important. The article itself is the most important part of the marketing technique and many people overlook this fact. The article has to lead to traffic and if it is dull or of no value to the reader that will never happen. The reader has to be encouraged to click thru to your site after reading the article, they have to want more information or be interested in what you have to say to even consider clicking thru to your site.
Think of the articles are advertising for your online business. What type of image do you want it to have, this will be determined in what your article says. The ability to produce a well written high quality article is equivalent to having a great commercial on TV that will make people remember you.
The problem with article marketing techniques is that the most important parts can be overlooked. The backlinks are important and so are the use of keywords but without a quality article neither of those things will ever matter. The start to the success of a good article marketing strategy is well written and informative content that will encourage the reader to click thru to your site to find out more.
Look at it this way, a search engine will increase your page rank for backlinks but if you have 30 backlinks and no unique traffic to your site that page rank will never be increased. Keywords are used to place you in the search results but if you have a low ranking page you will never make the top result pages for any keyword. So if all this is true then unique traffic is the real key to your success and therefore the article is the one thing that will help you produce it.
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