The concept of advertising mainly aims to promote a product, thus, leading to increase its sale. It is a source of communication between the seller and the buyer. The concept of advertisement emerged somewhere in the seventeenth century. Earlier, it was intended to give a general overview of the product and the price description as well. Later on in the nineteenth century, with the help of technological development, several factors were added in order to make the advertisement more effective.
By the end of the nineteenth century, advertising agencies were established and advertising became a separate full fledged working institution. These advertising agencies helped their clients to carry on with manufacturing without worrying about marketing their product.
Advertising got major boost during the First World War. As all governments used advertising as a mean of propaganda, it also had its affects on the entrepreneurs; it accelerated the desire to create need in the consumer. Thus, this desire has dominated the advertising business since 1920s.
With arrival of media, the sources of mass communication gradually improved. Radio and cinema were the basic means of letting people know about any issue, news, or any promotion. This reached its peak till 1930, but the period of Second World War led to the devastation of this very source, and went into great depression. Due to the poor economic conditions during the war, it was not possible for people to spend money on cinema or radio. The crisis period continued till 1950.
With the advent of television sets in 1950s, it became a part of every home. Advertising was the main aspect of the transmissions of television. Later on, the television turned out to be the most needed item of every home. The advertisements indulged people in to the world of imagination. At first, advertisements appeared in the form of complete shows, but later on, the executive of NBC, Sylvester Weaver, promoted advertisements in the form of commercial breaks between the programmes. The same tradition is going on to date.
In comparison with advertising as explained above, signage is a static and more economical means of conveying information. Displaying information through any kind of visual graphics is called signage. There are various types of signage, that is, oils stock signage, street signage, neon signage, modular signage, custom-made signage, modular curved frame technology, light-emitting diodes technology and architectural signage.
Signage should be simple enough to be understood without the use of words. Mostly, signage is used with the depiction of pictures using different colours. If the signage is made simple and evident, it is be easier to understand. Thus, the chances of success of a business are relatively more with proper signage. The different shapes of signage are used to depict various aspects such as, rectangular signage shows some information, circular signs depict mandatory instructions and the triangular signs are for alarming purposes.
Author Resource:
Harrison James is a advertising expert. You can get services of professionals to make Vinyl Banner for the advertising of your business at this recommended websites http://www.soyang.co.uk .
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