Hi there,
Yes, YOU ... Got your attention did not I? I am visiting reveal to you a drop dead straightforward approach to grab your prospects interest and structure your pitch in such a means, it will have him salivating for more! As a telemarketer, you need to make masses of cold calls on the phone and sell your product to finish strangers. There are masses of telemarketers out there, therefore do you recognize a way to differentiate yourself from the remainder of them?
When you initially contact along with your prospect on the phone, you merely have ten seconds to create a favorable impression. Therefore what can you say or do, that would put him in a very receptive state of mind therefore you'll pitch your product? Use these ways made public to form high interest and curiosity for your service or product:
1. Use the word YOU, YOUR or his NAME more usually:
By either using YOU, YOUR or your prospects name, you are instantly drawing his attention into your conversation. Prospects are typically distracted after you speak to them, but by frequently mentioning these 3 magic words, he will be listening intently to what you say.
2. Structure your pitch for the WIIFM:
WIIFM stands for What Is In It For Me. This is often one thing that you want to bear in mind the least bit times after you sell. Many telemarketers speak of product features e.g. this lawn mower has an engine that goes at one thousand rounds per minute!
You have got to sell the advantages, or What Is In It For Me. e.g. this lawn mower will cut your grass in half the time and further short too! Use the WIIFM and your sales pitch can create an entire heap a lot of sense to your prospect, he will be more interested in your product, because he's thinking how it'd apply to his life.
3. Use action words that sizzle:
The correct use of words will be powerful. Words will stir our emotions, amendment attitudes and persuade us to a point. Here is a secret, DESCRIPTIVE LANGUAGE is the key to turning up the temperature of your pitch thus it sizzles. Here is an example:
Maybe you were selling some new fancy toothpaste to remove occasional and tobacco stains from your teeth.
Normal pitch: This toothpaste contains calcium phosphate to help take away occasional and tobacco stains from your teeth.
Descriptive pitch: This NEW REVOLUTIONARY toothpaste contains a SECRET ingredient that can TRANSFORM your stained teeth into PEARLY WHITE shiners!
One certain fireplace approach to boost the quality of your telemarketing pitch is to draft it out first. Rather than reciting your product options, write it so it addresses the specific wants of your prospect.
When you have created the first draft, review it and try to put as many YOU and YOUR in the pitch. Raise yourself, has the pitch clearly stated WIIFM and have you ever spiced it up with the utilization of descriptive language?
If you have got followed these three things, you will realize your prospect responding much higher to what you say, you will produce a lot of excitement and enthusiasm for what you sell and your prospect will be asking additional questions regarding your product/service, a sure sign he is curious to your offer.
Author Resource:
Riley Jones has been writing articles online for nearly 2 years now. Not only does this author specialize in Sales Teleselling, you can also check out his latest website about:
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