Keywords are words or phrases that are used to search for web sites. Keywords are usually located within titles, a body of text, online catalogs, abstracts, indexes, notes and subject headings. Using the correct keywords is very important, and keyword optimization, if done properly, will help in driving traffic to your web page. In order to recognize which keywords will likely be most effective for your web page, there are a few things that need to be done:
• Inspect your websites’ first page; ensure that it has a central theme.
• Find the words or phrases that best portray the content on the websites’ first page.
• Construct a list of the aforementioned words and/or phrases.
• Don't use highly popular keywords which are being used by a thousand other websites.
• Figure out the popularity for the words you have chosen by utilizing a keyword directory or one of the many keyword suggestion tools.
• You can now narrow your list down to just a few optimal words.
Use the above process for every one of your pages, then you will be able to more efficiently optimize the power of your keywords. Do not forget that when you're determining what keywords will work best for the web site, that there are various kinds of keywords. Knowing about each sort will help with the optimization of your keywords.
When determining what words to use as your keywords, you need to firstly decide what the focus of your internet site is, what value the websites’ information has to offer, in addition to who your target audience is. Knowing these details in advance will help you to decide on keywords which will be optimal for the website.
Types of Keywords
In general, keywords can be grouped into three different categories. These categories are:
• Theme Keywords- these kind of keywords are used to target a very specific audience of individuals. These are normally used on each page of the website, and are quite effective at boosting page rank.
• Single-word Keywords-these kind of keywords are generally used between 5 and 7 times on a page, and are used to target a wide, general audience.
• Multiple-word Keywords- these kind of keywords, sometimes known as “keyword phrases”, are used to target a specific audience, generally in a specific location. These kind of keywords are also excellent at improving page rank.
Tools to Use
There are many tools available that will allow you to investigate just which keywords are overused, which ones aren't, in addition to which keywords will best profit you and your website. Seeing as there are so many tools available, you have to figure out the one that you are more comfortable using. A number of keyword tools are free of charge, while for others there is a charge. Some of the tools that may assist you to discover good keywords for the site are:
All of those tools can be located on the World Wide Web, and will help you in researching certain keywords and phrases and that you want to use for the website.
Although finding good, valuable keywords can prove to be fairly time consuming, it is much better to invest a little more time so that you can attain the best results. Dashing through the process of choosing keywords and incorporating them into the content of the site will merely be wasted time, since it is not going to get traffic to your site, nor will it advance your page rankings with the search engines.
With so many tools and processes available for you to utilize on your pursuit to obtain the right keywords, with a bit of time and patience you should be in a position to get your site optimized with the best keywords that will prove to be highly effectual. Keep in mind that good keywords and keyword phrases are essential for the life of your website. Make the task of finding good keywords a top priority with regards to your website. It's possible you'll be pleasantly surprised when your websites’ traffic increases and your page rank goes up with the various search engines; all as a result of some, well-placed keywords!
Author Resource:
How to find niche markets is an art and a skill. I hope this article helps you to find niche markets that will suit you.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")