Internal Links in Your Website
Have you asked yourself if you spread the internal link power in your website properly?
If you take care to have link weight flow towards your important pages, you stand a better chance of having search engines index and rank them.
Improving and distributing internal website link weight to your important pages is a search engine optimization technique also known as PageRank Sculpting. While not as hot as in the past, you can can still benefit it.
PageRank Sculpting Explained
PageRank is the name of the Google search engine algorithm used to calculate importance of pages. It is derived from links and linking patterns across the entire internet.
Mind you, PageRank is just one of many algorithms Google use to actually rank your pages in search engine result pages. even so, pages with a high PageRank are likely to bet get indexed more often and ranked higher in search results.
Knowning that internal links distribute link power and PageRank across your own sites, it becomees an important factor when trying to optimize for search engine indexing and ranking.
If you can improve the internal linking structure to focus on priority pages, it can give them a boost in search engine result pages.
This entire process is commonly referred to as PageRank sculpting by people in the search engine optimization and website marketing industries.
List of Tips to Improve Link Juice Flow
Experiment with link analysis tools that can calculate and show how internal link juice channels in a website. One such program is A1 Website Analyzer - http://www.microsystools.com/products/website-analyzer/
Avoid leaking link juice on outgoing links of poor quality. You can prevent that by applying nofollow to them. Good examples are links in blog comments and links to social bookmark websites. Nofollow or removing these distributes more link power to your own internal pages.
Think about which pages are important to have crawled and ranked in search engines. Most likely your content and product pages are more important than pages like contact, legal etc.
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