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The Purpose of Communication - Sharing Your Vision



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By : Riley Jones    99 or more times read
Submitted 2010-08-18 22:54:33
If the purpose of communication is to realize understanding or to create new or better awareness, then for senior leaders, it's essential that the message is evident and compelling.
Communicating vision for senior leaders becomes increasingly tough because they have less direct contact with their team.
Senior Leader Influence
? How do leaders of huge organizations influence with little direct contact?
As leaders of enormous organizations, Commanding Generals understand the art and importance of communication and getting others to spread their message.
As an example, here's how the Commanding General (CG) of 270 on-campus leadership coaching programs referred to as ROTC communicated his vision throughout the U.S.:
? The ROTC programs were members of thirteen totally different Brigades, who in flip were half of 3 totally different Regions.
? This required the CG to speak his vision to leaders of those Regions and Brigades, who in turn would convey the message to 270 separate ROTC battalions.
? Region and Brigade Commanders then communicated his vision therefore that each of the 270 ROTC programs received the same message.
To confirm consistency, the CG repeated his message at regional conferences and did a "spot check" during various visits with Brigades.
Effective Workplace Communication
Since the purpose of communication is to attain understanding or to make new or higher awareness, effective workplace communication demands that you just convey your message successfully throughout the organization.
Imagine what would happen if key leaders didn't "purchase-in" to your message or they just retransmitted your words without communicating your intent. Your message would be lost in translation. When key leaders settle for the message as their own, they depart this world the message as it had been intended.
As organizations grow, senior leaders have to exercise increasingly effective communication skills so as influence the key leaders who have direct contact with therefore several others.
Leadership is about Influence
Before leaders can communicate their vision and get everybody to figure toward achieving corporate goals, they have to be in a position to influence. This is often all regarding leadership.
Actions determine a frontrunner's ability to influence. Once you have set the example by living your corporate values, you'll communicate purpose a lot of effectively with a transparent and compelling vision statement.
Vision
Communicate your vision with passion so that key leaders "get-in," accept your message as if it were their own, and convey your message throughout your organization.
You can notice a great example of a vision, mission statement, and corporate values by reading, Nuts: Southwest Airline's Crazy Recipe for Business and Personal Success, by Kevin & Jackie Freiberg.
A Four Step Action Set up to Repair Your Communication Gap at Work
If you have done needs assessments or perspective surveys within the past, you will be familiar with the common grievance about lack of communication. Yes, this is frustrating, especially if you thought you had prohibited the problem. Well, here are four action steps you can take on a regular basis to correct the problem.
1. Find out what the matter extremely is. Three individuals may complain regarding communication and, without your realizing it, every might mean one thing different. Perhaps one means that he doesn't understand the procedures manual; somebody else desires management data regarding the system; nevertheless another never receives feedback from his supervisor on his performance; and there might be many more. You cannot take effective action till you know where the gap is.
Action step: Ask your own people if they feel a lack of communication, and if therefore, what they specifically mean.
2. Your communication system may be elegant, but still leave a gap. That is because the problem is not the system, but the communication skills of the people using the system. As an example, perhaps you have a communication chain for reporting safety problems. However if even one person along the road misunderstands the message he receives, or doesn't make his own message clear to the next person - safety is at risk as a result of the system breaks down.
Action step: Review your actual communication chain activity to search out potential weak spots.
3. Communication skills are not programmed into our DNA. There are many skills concerned in workplace communication: speaking, listening, voice tone, understanding, writing, reading, persuasion. The means these skills are used is completely different in several workplaces ---but they are essential to productivity. Communication skills need to become second nature to everybody through training, and this will raise each productivity and morale. Everybody wins.
Action step: Institute communication coaching programs based mostly on specific needs.
4. When you raise folks to alter the way they are doing things, or to find out new skills, you have a much better likelihood of success if you help them understand WHY the modification or new skills are necessary. Particularly, if they'll see the price to themselves, they will take a a lot of a lot of positive view of the training.
Action step: Illustrate initial the WHY, then train on the HOW.
These steps will be crucial to your business or department's success, as a result of while there is a communication gap, folks and organizations can never reach their full potential.

Author Resource:

Riley Jones has been writing articles online for nearly 2 years now. Not only does this author specialize in Workplace Communication, you can also check out his latest website about:

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