Link baiting refers to placing quality content on a website with an intention to attract links from other websites. The quality and quantity of incoming links play significant role in improving your search engine rankings. Hence creation of good link baits is vital as it plays key role in bring in high quality links to your site.
The benefits you derive from link baiting services are umpteen and this is the main reason behind their growing demand. Some of these benefits have been stated below:
•The quality and quantity of incoming links to your website would determine the number of prospective customers visiting your site.
•In case your site has a subscription form included in it, high customer traffic would mean more number of subscribers and thus more business.
•In case your site is dealing in ecommerce, more customer traffic would automatically boost the sales of your products.
•Offering quality content on your website would not only be successful in drawing the attention of new buyers but also retain the existing ones and thus aid in building a loyal customer base.
•Consistent increase in the number of incoming links on your site would result in improved search engine rankings.
Major search engines like Google play vital role in determining ranks of your website. The general tendency is to rank a site based upon the number of incoming links it has. Site with few incoming links is ranked low while the one with huge incoming links is ranked higher. These top ranked sites appear on the first page of the search engine results. Thus their visibility increases and they succeed in grabbing attention of more number of customers.
The number of incoming links on your site should be related to the content published on your site. In fact Google may even penalise a site for including unrelated links as this may cause spamming of search engines.
One question that often keeps haunting minds of people is the purpose of link baiting. Well link baiting is done by writing informative articles or news articles capable of creating interest in the minds of readers. This is nothing but process of adding content to your site with the sole intention of bringing in more number of people to your site or to get links established to your website.
Though this might sound to be very simple and easy, in fact it is quite cumbersome and also time consuming. Care should be taken while designing the content as it should be eye catching. In order to promote link baiting services, SEO firms take up thorough review of their client’s website and accordingly prepare blogs and content to be posted in them. Their main idea is to design content that matches their website and its theme. Once this is done, these blogs are sent across to the client for necessary corrections. Then the final content is collected and posted in high trafficked websites or other social networking sites for general view of public. This activity results in generation of quality one way links to the site.
Author Resource:
Agrawal Govind is the author of this article on Link Baiting .
Find more information about Link Baiting service here.
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