True, nobody is perfect. Even any task cannot be done perfectly all the time. That’s how it is with catalog printing. When people undertake this task, it can sometimes turn into a major predicament instead of an easy and trouble-free endeavor. Professionals are also not exempt from this. Some of them commit the same mistakes over and over. It is therefore important to learn lessons from these mistakes and learn from others’ weaknesses as well. If you are just a first-timer or even if you already have been printing catalogs for quite some time, this article will guide you through the journey to successful catalog printing. You will find below some mistakes that people commit when doing their print catalogs. Try to study them one by one and know how you can keep them from happening to you.
The very first usual mistake that people do in catalog printing is the absence of planning. Do not think of this task as something that must not be taken seriously. Believe me, it is not as easy as writing a blog or taking your photos. If planning does not even exist in the earliest phase of the project, it may lead to certain negative outcomes such as questioning the capability of your printing company to give the results you want. There will be questions on paper quality, sizes and colors that should not really take place if these were all planned and thought of carefully from the start. So, if you do not want any time, effort or money to go to waste, make sure you come up with a clear and feasible plan before you produce those print catalogs.
Furthermore, lack of planning can also take a toll on your design. Catalog designs should also be cautiously conceptualized and prepared with your target market and budget in mind. If you do not plan out your catalog printing from the very beginning, you might also have to pay additional costs. Moreover, your sales will eventually suffer because of your substandard print catalogs. Simply put, if you do not plan and prepare prior to printing, you are just waiting for failure to pounce on you.
Another mistake commonly committed in catalog printing is having the wrong or inappropriate design concept. Remember, your print catalogs, just like posters and flyers, should portray a design concept that will appeal to the preferences of your target market. There are some who actually make the mistake of creating only one design for various types of market. For instance, if you are promoting deluxe products, your print catalogs would call for a classy and stylish design. It would thus be inappropriate to employ a cartoon design or the concept of “sale” for your materials. On the other hand, if you are endorsing an ordinary product and you use a design that looks too urbane and elegant, your product might come as daunting and naturally pricey for your typical customers. So as much as possible, create a design concept that matches your purpose, the nature of the product you are promoting, and the preferences of your target market.
Also, another mistake that you should avoid at all cost in catalog printing is creating an unprofessional or amateurish design. This one is often done by people who believe that training is not necessary when using an image editing software. Certainly, software applications nowadays make designing easier and faster but the question is, do you think your design will really come out that good and impressive? Do not let people be turned off with your catalogs because of poor design. Do not lose your credibility because of some slipshod concept. If you have the budget, it is always wise to hire a professional to create the design, lay-out and content of your print catalogs.
These are some of the major blunders that people commit in catalog printing. Now that you are aware of them, be wise enough to prevent them from messing up your print catalogs.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers catalog printing , banners, magazines, flyers, bookmarks, presentation folders, labels, posters, print catalogs , postcard printing and other printed ads with myriad selection of poster templates and designs for any postcards marketing and business ventures.
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