Last week I used to be doing an exploration in Google below
'ezine advertising' and was amazed to search out one in all my
own websites on the first page of results (position four
out of 271,000).
Therefore then I went to Yahoo and got another shock - there it
was once more at position 4 out of 274,000 results.
If you are wondering how I did it, the solution is I am not
entirely sure.
However my guess is *link popularity*.
What is link popularity?
Some years ago the main search engines realized that
the best method to choose if your web site has valuable
content (and is thus value a high ranking) is to
see how several alternative websites link to your site.
Link popularity was pioneered by Google but has now
become a key issue within the algorithms used by most of
the foremost search engines.
Would you like to understand your current link popularity?
Here's a free tool that will check your link
popularity in Alltheweb, AltaVista, AOL, Google,
HotBot and MSN. This tool can conjointly compare your link
popularity with your competitors':
Now that you know your link popularity, you'll be
wondering how you'll increase it.
Here are some commonly used strategies - some
effective and a few not:
==> FFA Sites
Free For All sites are websites that collect your
email address (and send you plenty of junk email) and in
come enable you to post a link on a website.
FFA sites are rather sort of a conveyor belt - new links
are constantly being added and old links being pushed
off. On Several FFA sites your link will last an hour or
2 at the most.
Whether or not your link stayed on an FFA website long enough to be
indexed by a hunt engine, it's unlikely it would increase
your link popularity. Search engines regard FFA sites as
spam and they'll either ignore your link or penalize your site.
==> Link Exchange Programs
As with FFA sites, you need to ask yourself the same
query the search engines ask.
Did someone link to your web site as a result of you have valuable
content? Or did they link to your web site as part of a mutual ploy
to artificially raise each alternative's link popularity?
The search engines recognize how to tell the distinction and
a number of them (Google for instance) can truly ban
your website for participating in 'link farming'.
Another downside with this methodology is *link relevancy*. If
the sites linking to you have got content that is not
connected to your content, the search engines will not
give abundant weight to those links.
==> Reciprocal Links with Individual Webmasters
This can undoubtedly increase your link popularity,
particularly if you get out link partners whose
websites share the same theme as yours.
However this approach is time consuming - first you have to
surf around wanting for potential link partners, then you
have to email them, then you have to substantiate that
they added your link and thus on.
==> Writing Articles
This can be the technique I use for increasing link
popularity and it works very well.
Write short articles of three hundred - 800 words and then
submit them to the article announcement lists and therefore the
on-line article banks.
There are thousands of webmasters out there who want
free content for their websites and you will soon realize your articles
appearing on dozens, even lots, of different websites.
At the bottom of your article is your Resource Box
containing a link to your website. It may look
something like this:
--------------------------------------------------------------------------
John Doe is that the webmaster of yourdomain.com where he
offers cutting-edge tips on all aspects of web marketing.
To seek out more advice, tools and resources to assist you
succeed in online business, visit: http://www.yourdomain.com
--------------------------------------------------------------------------
Most webmasters can make the URL in your Resource Box
a full of life link. If they do not, you must put in force
it as a result of it's half of the deal - they get free
content for their web site and you get a free link.
This system has 2 necessary advantages over
alternative ways of raising link popularity:
(1) You don't should muddle up your website with
reciprocal links
(a pair of) You do not have to take a position huge amounts of your time
looking out for link partners and then emailing them to
request a link. If they like your article, they simply
add it to their website.
Happy writing!
Author Resource:
Riley Jones has been writing articles online for nearly 2 years now. Not only does this author specialize in Internet Marketing, you can also check out his latest website about:
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