Keywords are words or phrases that are used to search for web pages. Keywords can be placed within titles, a body of text, web catalogs, abstracts, indexes, notes and subject headings. Using the correct keywords is essential, and keyword optimization, if done correctly, will aid in driving traffic to your website. In order to know which keywords are going to be most effective for your website, there are a few things that need to be done:
• Examine your websites’ first page; be sure that it carries a central theme.
• Find the words or phrases that best express the content in the websites’ first page.
• Create a list of the aforementioned words and/or phrases.
• Don't use highly popular keywords that are being used by a thousand other websites.
• Figure out the popularity for the words you've selected by utilizing a keyword directory or one of the various keyword suggestion tools.
• Now you can narrow your list right down to just a few optimal words.
Use the above process for each one of the webpages, and it is possible to more efficiently optimize the power of your keywords. Keep in mind that when you are determining what keywords will work best for your internet site, that there are several types of keywords. Knowing about each type will assist with the optimization of the keywords.
When determining what words to use as your keywords, you need to first decide what the focus of the site is, what value the websites’ information has to offer, and who your audience is. Knowing these details in advance will help you to choose keywords that will be optimal for your website.
Different types of Keywords
In general, keywords can be grouped into 3 different categories. These categories are:
• Theme Keywords- these kind of keywords are used to target a highly specific audience of individuals. They are usually used on every single page of the website, and are quite effective at boosting page rank.
• Single-word Keywords-these types of keywords are normally used between 5 and 7 times on a page, and are used to target a wide, general audience.
• Multiple-word Keywords- these kind of keywords, sometimes known as “keyword phrases”, are used to target a specific audience, generally in a specific location. These types of keywords are also good at improving page rank.
Tools to Use
There are lots of tools available which will enable you to examine just which keywords are overused, which of them aren't, and which keywords will best benefit you and your site. Seeing as there are such a lot of tools available, you'll need to determine the one that you are more comfortable using. A number of keyword tools are free, whereas for others there is a charge. A few of the tools which may help you locate good keywords for your site are:
All of these tools are found on the World Wide Web, and will help you in researching certain keywords and phrases and that you wish to use for the website.
Although finding high-quality, effective keywords can prove to be a bit time consuming, it is much better to invest a bit more time to be able to realize the best results. Dashing through the process of selecting keywords and incorporating them into the content of the site will simply be wasted time, as it won't get traffic to your site, nor will it advance your page rankings with the search engines.
With so many tools and techniques for you make use of on your journey to get the best keywords, with some time and patience you should be in a position to get your site optimized with the right keywords that will prove to be highly successful. Keep in mind that excellent keywords and keyword phrases are fundamental for the life of your internet site. Make the task of finding good keywords a top priority with regards to your site. Chances are you'll be pleasantly surprised when your websites’ traffic increases and your page rank goes up with the various search engines; all as a result of some, well-placed keywords!
Author Resource:
How to find niche areas is an art and a skill. I hope this post post helps you to find niche markets to profit by.
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