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Understanding Google Adsense



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By : Anthony M. Flores    29 or more times read
Submitted 2009-11-02 18:31:19
Your SEO and PPC efforts and the traffic that they generate can easily be channeled into great profits through the smart use of affiliate marketing. Essentially, you allow Google to place advertisements on your website using their AdSense service, and you will earn a commission for every person who click on these ads. While you won't earn huge amounts of money at once, the dollars and cents can add up, dependent upon the price of every click you transmit. Here's the jist of it all : you'll generate a profit form these clicks as long as you're spending less money to get them than the rewards that you receive.

Remember, you want to pay less for the click than Google Adsense is going to be paying you for it. You have to find ways to get traffic on your site that will be willing to use long-tail search terms that you have paid very little for. For example, let's say that your site is promoting DUI Attorney, or some click that is equally high-dollar. Since that runs about $30 for each click on Google, your commission from AdSense is going to be much higher than if you were advertising for something which only cost $5 a click.

So, you've discovered a low-cost long-tail search term keyword, such as 'DUI Attorney Pasadena CA'. When you place a bid for a position that is lower, for example 25 cents for each click, you have hopes that these less expensive clicks will draw an audience to your website.

From there, you hope that what you offer on your site is more value-added (Like a site with DUI articles, or local Pasadena traffic articles) & attracts that person to click your AdSense ad, where you get paid say $1 per click. In this example, you are getting a large return on your .25, but it is incredibly risky & can be very costly if it doesnt work out and will cost you $$ if 4 out of 5 people dont convert. Many people have tried buying clicks at a low cost, then essentially reselling on their own site, but have had little success. The point here is it will take you a lot of time, trial & error, and money to get the right recipe to profit from this.

If you are going to put that much time into this effort, why not focus it on SEO for those same long-tail keywords? If you optimize your page right, you can still do the same work for less competitive words, and come up organically. Then it doesnt matter as much what your CTR is, and will cost you a lot less $$. The only thing you are spending is your time. Once that initial time investment is over, then it cannot cost you any money out of your pocket " Whether it works or not!

Author Resource:

Anthony Flores of www.attorneymarketingnow.com is an authority in DIY Solar Panels and Loan Modification Processing . Contact us with proven PPC and SEO results for attorney's all across the country.

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