If you are a business owner and are asking yourself how to increase your sales and revenue, keep reading this short article. You are going to be surprised by what strategy you can immediately apply in order to get yourself ahead of your competition literally overnight!
Whether you have just started or have been in business for long time, I am sure you are regularly asking yourself: "How can I let people know about my magnificent products and services?" am i supposed to use the yellow pages to get in touch with more people? Or perhaps let my friends know about what I do?
Yes, obviously you can do that. But how much time and money is that going to take?
Here's something you might be missing: the power of "back end selling"!
What is back end selling? Back end selling means to sell again to somebody who has previously bought from you. So, how do you persuade your existing customers that they should buy again from you?
Simple!
Stay in touch with them habitually and let them know about your products, special offers they can't miss and so forth. Do you have to call them on the phone regularly? Not so!
What you want to do is email them every 3-4 days giving them valuable advice on your specific topic and, gently let them know about your products and services. It doesn't matter if you repair cars, are a dentist or own a furniture store. You always must build a list of clients. That's where you are going to earn money from in the long run. Statistical data show that repeat sales are WAY easier than first time sales.
How do you build a list of clients? And what software should you use to email them regularly in bulk?
In my experience, the finest device to run email marketing suitably is to utilize a good autoresponder. Autoresponders allow you to both capture emails from your web site (I hope you have one) and also to regularly send emails to your list on complete autopilot. You schedule the time and your autoresponder does everything for you. Autoresponders also let you segment your market informing you even on those who open your emails and those who click on the links you supply in your messages.
That, my friend is going to quickly and effortlessly allow you to segment your customer base, so you can start tailoring your marketing campaign according to your customers' needs or tastes.
At this stage, I am sure that you understand that not building a list of clients means to leave a lot of cash on the table.
Do you need a marketing degree and a PhD to use an autoresponder? No sir!
Autoresponders are incredibly simple to use. At least the one that I use…
Are autoresponders costly ? Nope!
So what are you waiting for? Start building your list now!
Author Resource:
If you are looking for a quality, yet very affordable, autoresponder service to immediately start building your list of customers, you can get a full month trial for 1$ here:
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