So you have decided to make your own custom newsletters eh? Well, printing custom newsletters is a simple enough task, all things considered. Especially in today’s world, even novices can more or less handle themselves properly in designing and printing a newsletter, because of all those powerful tools that automates and quickens most of the complicated processes. So, it should be easy enough for you yourself to design something decent and workable for your newsletter printer.
However, just in case you stray a bit with proper newsletter design, you might want to read about a few important things to avoid in printing and designing newsletters. It pays to be sure you know what you are really doing right? So read on below. I have listed down the most important items that you should know and avoid in newsletter printing. Remember them well and your custom newsletters should turn out great.
• Uninspired newsletter name – Right at the outset of designing your color newsletters, you must try to avoid creating an uninspired newsletter name. Many people think that it is not really important to develop a great name for custom newsletters, so they name it usually in a boring way. They throw away words like gazette, inquirer, daily, and any other newspaper type names.
While those may work in most cases, they won’t make your custom newsletters really customized and eye-catching. You should try to think of your newsletter name very carefully since it will define the identity and impact of your newsletters to readers. So avoid those common names, practice some “serious discernment” for your newsletter names and come up with something that really is unique and very interesting to people.
• Boring descriptive headlines – Another thing that you should avoid in creating your newsletters is that boring descriptive headline. These are the typical headlines that just state what has happened, but has not subtly communicated the implications of the event.
So as a simple example, a neophyte will make a headline like, “Company X releases product”. This kind of headline is simple, descriptive and boring. To make this really work for a custom newsletter you may want something like, “New product helps you do stuff faster!”. By stating the implications, you can attract more readers to read your newsletters. So avoid those descriptive headlines and practice a little creativity.
• Long articles – Of course, you will definitely want to avoid long articles. People really do not have the patience to read long newsletter articles, since they know it must be news, and it must be short. They do not have time to read a novella in a newsletter and they will typically lose interest in a long feature article after the 1000th word.
• Black and white images – You might also want to avoid using black and white images. I know it makes your newsletter printing a little bit cheaper to print in black and white, but it also sacrifices a lot of the impact of your images. People can hardly relate nowadays to black and white images on a custom newsletter since typically those convey little emotion and interest. So always go for full color printing of newsletters and avoid black and white at all costs.
• Cheap paper materials – Finally, you should always try to avoid cheap paper materials for newsletter printing. If you see how most readers handle newspapers and custom newsletters, you will know that lots of people are pretty rough. It is best to go for decent quality paper materials that are thick and heavy to make sure that your newsletters last for several weeks at the most. It might get a bit expensive, but it is all worth it to be able to communicate your newsletters in a presentable manner. So always avoid cheap paper materials.
Great! Now you are all set for newsletter printing. With all the possible problems laid out for you, you should be able to deal with them and avoid them with little troubles. Good Luck!
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers custom newsletters printing, banners, magazines, flyers, bookmarks, presentation folders, labels, posters, custom envelopes, catalog printer, newsletter printer and other printed ads with myriad selection of poster templates and designs for any postcards marketing and business ventures.
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