First step is finding the market niche that you want and to drive traffic to your product. First, you need to know who is the clientele/customer? What type of person is this? Are they going to be a male or female? Where do they reside/live? What language do they speak? What amount of money do they make? All are questions that you need to find out and that's why research is so important.
Who and where do they go? What types of online activities do they do? What search engines do they use? What web sites or community programs do they use? This is a part of the research that you will need to do. You will have to go find them and bring them to your product.
Okay now what does your clientele truly want? First and foremost a person will want to know what they are getting is worth it. Well how can you tell? The B.B.B. will be able to tell you which products/programs that are of value to you and your clientele. Anything that is above a B+ rating would be good in my eye's but you may feel differently.
Some of the one's on the B.B.B. show no problems or rating this may be due to not enough feedback to them about that particular product so please be careful but it is best to check out your product. Also many people have found that free product information is a good way to find out about a product before you purchase it. Free reports, or daily or weekly e-mails are a good way to get your product out there repeatedly to your clientele.
The main idea is that you are going to provide someone a sullution for what they are feeling needs help or improvement. Whether it be a promotional product, affiliate products or a new digital camera that records in the highest pixel count known these days by this specific company. You are going to be providing a solution or a program that helps or fixes something that is needed by your clientele.
Now what products does your clientele use and buy that is in the same area as the product that you are promoting. This is the area that you will want to advertise/promote your product. In other words if you are promoting a camera you wouldn't want to put an advertisement under the category for Herbals, makes an abundance of sense doesn't it.
You sell power tools at a store. But you don't have any accessories. This would be an unwise move because how many people want to get everything they need in a one stop shop convenience. So you would want to advertise in an area that would sell let's say drill bits or saw blades. Advertise towards home improvement or do it yourself. This is one of the parts of research that was mentioned before. Research is THE MAIN KEY to starting any type of work online or off.
Now you find the area's that your clientele go. Do they read a lot of articles, or do they go to chat programs or online communities. Do they read and follow certain blogs or twitter accounts. While you are researching you will find most of the area's your clientele will be, and in what area you need to promote your product or promotional advertisement. What type of reading do they do? Where do they go to find and read what interests them and how would you be able to bring them to your product. Research is the first and foremost part of starting your own business in any form.
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