How to Use Social Media Tools to Achieve Internet 2.0 Optimization
The Internet is changing and therefore the changes are happening quickly. Luckily, the changes are within the favor of entrepreneurs, small businesses, authors, and small presses. Welcome to Internet 2.zero and social media.
Learning concerning and utilizing these new tools and technologies is important to establish a dynamic and really connected Internet presence. The sweetness of Web 2.zero is that it's driven by the individuals who use it. In contrast to today's Net, Web 2.0 relies more on a web site's popularity among the masses. Incorporating social media optimization alongside search engine optimization enables anyone to determine a actually optimized Web presence-especially if paired with a meaningful message.
The tools out there to attain this optimization are varied however will appear overwhelming. But, once armed with a general data, it is simple to select the tools and technologies to catalyze the best quantity of Web traffic.
Per Wikipedia, Internet 2.0 "refers to a perceived second-generation of web-based mostly communities and hosted services-like social-networking sites, wikis and folksonomies-which aim to facilitate collaboration and sharing between users." Additionally, Wikipedia defines social media as "the web technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media sites usually use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact." Therefore, Net 2.0 and social media optimization means that optimizing one's Web presence in 3 general ways that: Interactivity, Sharing, and Collaboration.
Interactivity
The essential premise of social media is that info (media) offered to users will be interactive. Social, in an exceedingly word, means that interactive and interactivity will be accomplished in many ways, whether or not it's allowing readers to touch upon or share content, subscribe to it therefore they will have it available, or show the content on their own site.
To form online content a lot of interactive, Net 2.0 and social media users can implement these tools and technologies:
* Blogging, using WordPress or Typepad
* RSS Feeds (see Feedburner for more info on RSS feeds)
* Podcasting and Vidcasting
* Wikis
* Social Media News (Press) Releases
* Social Media Newsrooms
* Image tools like Snapshots
Sharing
Sharing within the "live" Internet means that that content is offered to others through blogging indexes and media communities; by tagging interesting sites on social bookmarking sites; or by developing mini applications like widgets or mash-ups.
Bear in mind: Something which will be posted to a Net site will have some type of "media community" in which to share it.
To start "sharing" content within the live Internet, Web users will:
* Embrace their Blog, Podcast, or Vidcast in directories like Technorati, Google Blog Search, Podcast.com, or BlogPulse
* Tag their favorite blogs and Net sites on social bookmarking sites like Technorati and del.icio.us
* Share and ta
g multimedia in Media Communities like Flickr and YouTube
* Use Collage tools or Webcasting like SplashCast Media or blogTV
* Produce and distribute Widgets or Mash-ups using services like widgetbox, Open Social, or Yahoo Pipes.
Collaboration
Web 2.zero and social media users would like to be willing to allow back. This could mean commenting frequently on others' content, joining and contributing to a social networking site, contributing to crowd-sourced news sites, or changing into an avatar in a virtual reality.
Specifically, a number of these efforts may embrace:
* Commenting on others' blogs (using co.mments may be a smart manner to track them)
* Contributing to crowd-sourced news aggregators like reddit, Digg, or Fark
* Making profiles on social or skilled networking sites like LinkedIn, MySpace, or Facebook
* Taking part in microblogs like Twitter or Jaiku
* Posting events in social calendars like eventful.com, or upcoming.org
* Becoming an avatar in a virtual world like Second Life or There
* Participating in communities or forums like a Yahoo cluster, a Google cluster, or starting your own using services like Ning.
Participating within the new, live Web is ultimately concerning connecting with people. A typical mistake businesses make is to apply previous methods to these new tools. It's been disastrous for several of them. With a true and conversational message and general understanding of the new social media tools and technologies, anyone can participate within the new Web and find tremendous profit from their efforts!
Author Resource:
Cary Torres has been writing articles online for nearly 2 years now. Not only does this author specialize in Social Media, you can also check out latest website about
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