Social Media Newsrooms - The Final Internet 2.zero Tool for Your Business
Imagine having simply one place to send the media, prospective purchasers, book reviewers, or anyone who desires to understand all concerning you, your business, or your book-a place where they will:
* View all your major media coverage.
* See all of your past and gift press releases.
* Search all of your past and future events.
* Read and link to all of your book reviews.
* Download multimedia material like photos, company logos, podcasts, vidcasts, etc.
* View bios on each key person in the corporate, along with links to their social or business networking profiles like LinkedIn, Facebook, Myspace, Second Life, etc.
* Check out your own purpose-built del.icio.us page linking to alternative sites relevant to your business.
* Subscribe through RSS feeds to any portion of knowledge on the site.
* Share any content of the site with their friends or colleagues, via email or by posting to social bookmarking indexes like del.icio.us or Digg with one click.
* Send you a rapid message using AIM, Yahoo Messaging, MSN, Skype, etc.
* Link on to your latest blog posts.
* Search the site or the whole Internet using either Google or Technorati.
* Link to other blogs or Web sites that are relevant to your message.
* See all Technorati tags connected to your content.
* Comment directly on your media coverage, press releases, and events.
That place is a Social Media Newsroom (SMNR). Kind of like a traditional online newsroom, it lists media coverage, news releases, events, media contact information, and so forth, but also includes social media and Internet 2.zero components that enable guests to share and interact with its content.
The SMNR fulfills this ancient purpose whereas cashing in on the tremendous indexing opportunities social bookmarking and RSS feed services like Technorati, del.icio.us, Digg, and Feedburner provide. Imagine that each entry made in your newsroom (all your media coverage, press releases, bios, photos, vidcasts, podcasts, events, etc.) was not only indexed in Google and all of the opposite search engines, but conjointly in common bookmarking and RSS feed services-accessible by legion bloggers and Net surfers. This can be the true power of the SMNR for entrepreneurs, small businesses, authors, and small presses-exposure.
This fantastic exposure is a byproduct of the original reason the SMNR was created, but it has grown beyond a mere electronic repository. It's become the blueprint for the new media-a media that understands multimedia and desires a one-stop look for every bit of material they will would like for their coverage. This new media desires one thing that is totally downloadable and print ready, simply shared with their colleagues, with links and searches that can lead them directly to more relevant information. Most significant, though, they need an area that welcomes their comments and invitations interactivity.
If you have already got a Web website with most of these options, you might surprise why you would like a newsroom. 1st, a newsroom tells the members of the media and prospective shoppers that you're creating a heavy effort to form their jobs easier. A social media newsroom is equivalent to a press unharness, in that standardization is important to allow for simple navigation and content extraction by the media.
Second, as mentioned earlier, a social media newsroom (if built using a platform such as WordPress) means that that each entry in your newsroom, from a press unleash to a simple image, can be automatically indexed in search engines, RSS feed indexes, and social bookmarking services, since each entry is itself a separate page of sorts. This implies someone will realize your site by running into your company logo image, by looking out for a blog on the topic of your business expertise, by trying up relevant sites tagged in Technorati or del.icio.us, or by searching for RSS feeds. Think of it this approach: You'll be able to have one lottery price tag in the pot or 100-you figure the odds.
However, a social media newsroom should not replace your existing Web site. You continue to wish a place for blogging and to possess a a lot of traditional place to gift other information. You'll additionally do all your "selling" on your Web site. Your SMNR isn't a sales tool! Your newsroom is supposed to be a neutral place to present all of your media materials-simply like a mega-press release.
Several little businesses or entrepreneurs could not have enough media coverage however to justify an entire newsroom, but that doesn't mean they can not exploit social media optimization. These businesses and people ought to think about building their Net sites employing a blogging platform like WordPress to power their sites. This provides all of the advantages of social bookmarking, RSS feeds, etc. and is a very straightforward way to build and maintain a feature-wealthy Internet site. Of course, the proper situation would be to have each!
Author Resource:
Cary Mcdonald has been writing articles online for nearly 2 years now. Not only does this author specialize in Social Media, you can also check out latest website about
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")